Promising “Balanced Living on the Road,” Starwood Hotels & Resorts‘ newest property, Element Miami International Airport, opened this week with a hot pilot program to showcase its commitment to fitness and green design.
The hotel is putting pedal-powered generators on stationary bikes in its fitness centers, enabling guests to generate electricity and charge their own personal electronic devices as they work out.
As part of the opening ceremony, ten bicyclists, including Starwood President and CEO Frits van Paasschen, took to bikes and generated enough electricity to power laptops and flat-screen plasma monitors to create a “virtual ribbon cutting” on screen. A PR stunt for sure, but at least it was a cool one.
Element Miami offers a number of eco-friendly and fitness-oriented amenities, including a complimentary healthy breakfast, 24-hour fitness centers, saline pools and Bikes to Borrow.