Ritz-Carlton Launches iPhone App

Ritz-Carlton iphone appAfter a long wait, Ritz-Carlton is launching their first mobile app today. This free app will allow travelers to travelers to book and search online, but will also offer a series of unique tips and QR code experience tours that let them experience properties before they even arrive.

Some of our favorite functionalities of the new app include the “Presidential Tips” section, a specially-curated selection of tips from Herve Humler, company president and COO.

To learn Presidential Tips, guests use the app to scan a QR code at the time of check-in.

The code-based experience tours also add something new to the mix, with 20 hotels starring in the pilot program. For example, at The Ritz-Carlton, Kapalua, where guests can participate in a Cultural Art tour led by QR codes that will allow them to learn more about the hotel’s art collection. At The Ritz-Carlton, Berlin, where young guests will be able to enjoy a digital scavenger hunt, led exclusively by QR codes and clues at each stop.

GPS technology also allows the application to recognize when a guest has arrived at a Ritz-Carlton and can provide location specific advice, information and exclusive offers. The app also integrates the hotel’s concierge recommendations from Four Square, updated weekly, as well as allow access to hotel and resort activity calendars so that guests can always know what’s going on at area properties via “Push” notifications.

The free app is available on both Apple and Android platforms.