The first piece of news is that if you’re an Iron Maiden fan, there’s now a beer for you. The second piece of news is that if you’re going to Sweden you won’t be able to drink it.
Trooper, the new beer for hardcore Iron Maiden fans, is now available in the U.K., and can also be bought online and distributed to a variety of E.U. countries – except Sweden. Why? The label is just too much.
The main representative for Systembolaget, the government-run store that is the only place to sell any liquor above 3.5% alcohol in Sweden, claims that the label doesn’t adhere to Swedish labeling laws, which regard the Trooper beer label too “aggressive” to be allowed into the Swedish market.
Want your Iron Maiden beer? Stick to the U.K. for now.