Earn elite status on US Airways for 7,500 miles

by Grant Martin on

The jockeying for elite passenger revenue continues. Earlier this year, most of the major carriers announced double “elite qualifying mile” promotions, specials that drastically reduced the number of airline miles that one needed to fly to enjoy special perks. Usually, one needs to fly at least 25k miles to start earning low level perks such as bonus miles, preferred seats and upgrades.

With those promotions over in the spring, everyone reveled in their fortune of finding a shortcut to elite status this year — until this month, when American Airlines and United Airlines relaunched their promotions. Now, scrappy passengers (myself included) are racing to top off their frequent flyer accounts to reach even higher levels of status, a fall season full of mileage runs, lost sleep and airports.

The latest in a spate of elite promotions comes from US Airways. The Arizona based carrier just announced massive reductions in earnings tiers, now requiring only 7,500 flown miles to reach low level elite status. That’s only 30% of what you would normally have to fly. Their top tier of status, Chairman Elite, can be reached with only 30k miles.

Why the race to lock in elite passengers this year? Business travelers are one of the most reliable, return customers for airlines, and the better that they can be catered to (via elite status,) the more likely they’ll stay with an airline. In today’s global recession, they’re an important demographic to hold on to.

Check out US Airways’ page for more details on the promotion.

[Thanks to moody75 for the tip]

Get double miles elite on American Airlines flights through December 15!

by Grant Martin on

They’ve done it again! Earlier this year, American Airlines launched a pomotion to double elite miles on all AA operated flights. These special miles are the gateway to elite status, where tiers of rewards such as upgrades, bonuses and free drinks await savvy travelers.

In the several months that followed the initial promotion, travelers booked all sorts of tickets to maximize miles and earn status, from “Mileage Runs” from Boston to Los Angeles to weekend trips to Rio De Janiero. Everyone reveled in the victory, as double elite qualifying miles promotions only come around once in a blue moon and almost certainly never more than once in a year…that is, until today.

Just this morning, AA just announced that they’re running the same promotion again through year’s end, so for those of us that didn’t quite get enough miles to make Platinum or Executive Platinum, there’s still time.

You can sign up for the promo at their website using code ELTRW.

Keep an ear tuned to your favorite airline for similar promotions — earlier this year all of the other legacy carriers followed suit after AA launched their promotion.

Status seekers pulling back

by Tom Johansmeyer on

It’s not just the travel companies’ bank accounts getting hit in this market – loyalty programs are getting spanked, too. The management consultants, investment bankers and attorneys – now fewer in number than a year ago – who accumulate elite status quickly aren’t spending as much time on the road. With considerably less travel time being logged, the folks who used to have platinum status on multiple airlines and in multiple hotels aren’t hitting the same levels they have for the past several years.

A study by Colloquy, which conducts marketing research for loyalty programs, showed that loyalty program membership dropped 28 percent in the travel industry. In 2007, the average traveler belonged to 2.8 of these programs. Now, it’s down to merely two. Lower- and middle-income men are being cited as the source of the decline, as they’ve been hit harder by layoffs.

Additionally, active participation in loyalty programs is down almost a third. This year, the average traveler is participating actively in 1.5 programs – a year ago, it was 2.2. Among the wealthy, this type of engagement fell 13 percent – from 2.3 programs down to two.

According to Colloquy, travelers are focusing on fewer programs and looking to get as much as they can out of them, rather than spread around their travel with the knowledge that they’ll have enough to reach and maintain high statuses with several travel companies.

American Airlines passengers: Get double elite miles

by Grant Martin on

Now that the economy is low and demand is tapering off, airlines are doing whatever they can to encourage passengers to return to flying the friendly skies. Sure, oil has come down from it’s all time high of $5000/barrel, but without passengers to fill airplanes, some equipment has to be shelved, and that’s never good for profit.

What to do? Incentivize. A deluge of fare sales including dirt cheap tickets to Barcelona, Tokyo and Moscow have all hit the charts this past week, and the few of us with the travel bug have been booking tickets like madmen.

Other promotions include American Airlines recent Double Elite Qualifying Miles (EQM) bonanza. You might remember that Elite miles/points, the nifty little jobbers that get you points towards Elite status are fairly hard to come by, and those that maintain status often have to do Mileage Runs to keep up their quota. But with this promotion, passengers can earn double elite points through June 15, effectively reducing the number of miles to earn Gold, Platinum and Executive Platinum to 12.5, 25 and 50K respectively. Heck, I might even take a gander at that.

You can sign up for the DEQM promotion here using the code DBEQM. Check out American’s elite info here.

Update on your Northwest and Delta miles

by Grant Martin on

As we barrel forward into 2009 and the processing merger between Delta and Northwest Airlines, small facets of the company are slowly being integrated. Just a few weeks ago, the first NW 747 was repainted in DL colors, and ever so gently the NW routes are starting to disappear.

Throughout the year, mileage accounts between the two airlines will also be integrated, with the joint rules pulling from both carriers current programs. Here are the basics:

  • Miles from each program are safe.
  • Partway through this year you’ll be able to transfer miles between each account at no cost. You won’t be able to transfer elite miles, but before year’s end they should be integrated. So miles on each airline will count towards 2010 status on the new, merged airline.
  • New award fees for non-platinum members will be instituted. Booking award tickets:
    • Outside of 21 days of travel = free
    • Between 8 and 20 days = $75
    • Between 4 and 7 = $100
    • Inside of 3 days = $150
  • A new award tier asking for more miles with “better availability” will be offered. You can check that out here, but effectively if you want better flexibility with your tickets you’ll now need to cough up 30-40% more miles.
  • All passengers will now be able to earn elite status with segments.

Are these changes for the best? Most passengers I’ve listened in on are unhappy with the new fees and award tiers, but I think they’re being a bit gloomy.

I concede that in 2009 it will be harder to spend your Skyteam miles, however, so if you’re thinking about booking a ticket this year, it’s never too early to start looking.

Got a question about your miles? Shoot us a note at editorATgadlingDOTcom and we’ll try to help out.