Half The Sky Launches Facebook Game To Provide Funding For Women And Girls Worldwide

by Jessica Marati on

About 300 million people play social games on Facebook per month. Now imagine if even a fraction of their time was spent playing games that could trigger funding for positive causes.

That’s the concept behind “Half the Sky Movement: The Game,” a new Facebook game that engages players in a series of stories and adventures related to the challenges facing women and girls worldwide. The journey starts in India, then travels through Kenya, Vietnam and Afghanistan – destinations also featured in the “Half the Sky” book and PBS documentary from New York Times reporters Nicholas Kristof and Sheryl WuDunn.

Throughout the game, players have the chance to “unlock” funding for these non-profits from the game’s sponsors, which include the Ford Foundation and Zynga.org. For instance, if a player collects books for a young girl in the virtual world, that will activate a real-life donation to non-profit partner Room to Read by the Pearson Foundation. Words With Friends sure doesn’t offer that kind of incentive.

“If we’re able to inspire a portion of this group of players to spend 15 or 30 minutes of their time with this game, the ripple effect of players’ actions will result in significant and much-needed funding for this critical cause,” say Asi Burak and Michelle Byrd, co-presidents of Games for Change, a non-profit that seeks to create social impact through digital games.

“Half the Sky Movement: The Game” launches on Facebook on March 4.

[Photo Credit: Half The Game]

Mexico relies on Facebook to kick travel slump

by Tom Johansmeyer on

Travel to Mexico got a big ol’ kick in the cojones last year. The global recession spanked airlines and hotels around the world, and since the United States was ground zero for the financial crisis that accelerated the recession, Mexico likely lost some action from its biggest trading partner. And then swine flu came along, bringing much of the Mexican tourism and travel industry to a crawl. When I was in Los Cabos last May, I didn’t lack elbow room. Well, an 82 percent drop in Mexican tourism, according to the Woodrow Wilson International Center for Scholars, can have that effect.

To kickstart the industry and attract more people to the warm sun south of the border, the Mexican Council for the Promotion of Tourism just completed a combination game and giveaway through Facebook. The Gracias A Ti Vive Mexcio website used Facebook Connect to make 10 people incredibly happy with free trips awarded from December 21, 2009 through the end of the year. The only catch was that you had to live in Mexico and have a Facebook page. Winners were selected by game rankings (more details over at Inside Facebook), and the top scorer got to choose from Cancun, Puerto Vallarta and Huatulco – and bring a guest.

With more than 1,300 fans on the Facebook page, it looks like the promotion was a success. And, why wouldn’t it be? Mexico is one of the fastest growing countries in Latin America for Facebook, with 6.67 million users.