Save a Store? Travel Store Seeks Help to Survive

Wow, it’s tough out there.
tells the sad, but inspiring, tale of the famous Easy Going Travel
in Berkeley, CA.

Owner Thelma Elkins, 81, is turning to her customers and the surrounding community for help. In doing so she’s
giving them one last chance to show just how much they value the store.

Unable to raise funds from other sources, Elkins has devised a program, dubbed the “Fabulous 50 plan,” whereby
individuals are being asked to loan $5,000 to the store for a six-year term. In lieu of interest payments, lenders
receive a 20 percent discount on all purchases for the duration of the loan, which is paid off in installments over
six years.

If I had bundles of cash lying around, I would do this. I swear.