A while ago, we talked about the new adventure sport of
geocaching, which I think most people agree is pretty cool. The idea is to
stage elaborate, extensive treasure hunts, hiding caches of clues that must be tracked and discovered using GPS
devices. A neat idea, to be sure. Well, now it’s going corporate. Jeep has entered the fray with a contest called the
Jeep 4×4 Cache-In Adventure. Jeep has hidden what they call the 4×4 Travel
Bug, really a yellow die-cast Jeep Wrangler, hidden in thousands of caches around the country. It starts June 1, and
there will be a way to win a Jeep 4×4 and follow the cache discoveries online. Clever.