We are constantly amazed by the innovation that arises from the confluence of adventure
travel and technology. To wit: the new sport of geocaching,
where treasure hunts are staged using the net and GPS devices. If this isn’t a recipe for the next Mark
Burnett reality show, I don’t know what is. The amazing (or maybe obvious) thing is how quickly geocaching
has caught on all over the world. From Australia to
Germany, the sport has hit big. And needless to say, it has got
the GPS equipment makers all hot and bothered.