Ever notice how eople are strangely motivated to do the stuff they
see in movies? You know all those movie tours that are sprouting up these days? Well, add to that the impact the film
Sideways is having on tours in the wine country. Apparently
places in Santa Inez valley, where the film was made, are experiencing a big
increase in visitors due to people seeing the film and thinking, hey, I need to get drunk and pick up women just before
I get married too (or so I understand the film’s plot, having not seen it yet). Anyway, kind of an interesting phenom
that must have marketing people everything thinking, how do I get my restaurant in the next
Oscar-nominated film?