What is a Colossal Waste of Money, Alex?

Or so might go the Jeopardyesque question to the answer:
This describes a $10,000 per person cruise that offers you
the opportunity to float and shoot the shinola with one of TVs biggest game show hosts.

Yes, the King of Jeopardy will be aboard the Seabourn Pride for a 14-day “Baltic Treasures” cruise that sails
roundtrip from London to Stockholm, Sweden and St. Petersburg, Russia. I mean, sure, sounds like a great trip, but
why would people care if they were sailing with Alex Trebek?