Anyone else struggling to keep up with all the travel tools out there on the web? It is awesome that consumers have
so many options, but how do we choose the tool that is right for our travel searching needs? Articles like this one
about real-time flight tracking from
Search Engine Watch are a big help. Expert researchers and web search gurus
like Gary Price do the compare/contrast legwork for us, creating concise summaries with only the most important info
needed to make smart travel tool choices. Here is another one by Danny Sullivan that dissects the
travel search engines. Some of the data research
done by the SEW team is available only as exclusive content to members, so it might be worth considering a
subscription if you find yourself returning to their
analysis again and again. They cover all aspects of search, but I find their travel articles to be particularly
helpful. They have several free newsletters and
feeds too.