Forget seeing these big fellas in front of the local pub booting some heart-broken drunk punk out
onto the streets. Instead you’ll find them waiting for you
at the
Lock’Em
Inn located in Ipswich. If I had to take a guess, I’d say the one on the right is Bruno and the
other Zeus. Described as minimalist chic, with economy in mind their staff is always ready and welcomes binge
drinkers looking for a free night’s stay. Hotel Chatter fills us in on the British Ad campaign and the fictional
hotel, Lock’Em Inn that aims to help binge drinkers learn when to call it quits. According to the leaflets guest
could also receive a pretty large bill (fine), a criminal record and be without a job. Should I say cheers or
ouch?