Should you trust a worldwide sex survey that was paid for by a
pharmaceutical giant? Or, worse yet, by a pharmaceutical giant that makes a sex enhancement pill? Sure, why not? I
mean, who cares, really, especially when one can glean such pleasure from the tawdry stereotypes about other nations
that the survey alleges to expose.
So here’s the news. An international survey on sex lives was conducted by
pharmaceutical firm Eli Lilly and Co., who, it happens, makes the anti-impotence drug Cialis. The survey, obviously a
marketing ploy timed to Valentine’s Day, and a rather clever one at that, asked some 1,200 married men and women
in South Korea, Japan, France and the United States about their sex lives. Who was happy with how much they were
getting? What is the quality of the getting, and so on. Why they chose these particular countries is a bit of a
mystery. Perhaps they chose them based on size of the market. But why leave out the Brits? Or the Germans? Anyway, it
is perhaps not surprising given the groups selected that the French say they had the best sex lives. Typical franco
boastfulness? Perhaps. But they do tend to have fewer hang-ups that we Americans, who, it should be added, came in
second in this respect. And then way down there at the bottom, and there is a modicum of tragedy here, are South Korean
women.