The Slippery Slope of a Good Deal

Here’s an interesting little insight from the New York Times.

According to a recent study printed in the Journal of Consumer Research, those who get ripped off by paying too much for a crappy hotel room, are less likely to spend money on other expenditures during their stay. On the other hand, those who felt they got a great bargain on their hotel, are more likely to dig into the pocketbook and spend, spend, spend.


Based on this theory, local tourist bureaus should force hotels to lower their prices so that tourists can spend more money on important things like miniature Eiffel towers and snow globes, for example.