BING-DING: RyanAir’s Obvious Southwest Rip-Off Even More Obvious

Last month we reported on RyanAir‘s cheap airfare notification program called BING! that is strikingly similar to Southwest Airlines own DING! program. A reader pointed us to an even more glaring rip-off from Ryanair’s FAQ, which was cribbed directly from Southwest’s. Someone did a search-and-replace (s/DING!/BING!), but even so, both companies have nearly-identical FAQs. Have a look:

Could RyanAir be this dumb? I certainly don’t think so. My guess is the company who developed Southwest’s DING! program also wrote the FAQ, and RyanAir commissioned the same company to build their cheap airfare notification system. Even so, you’d think they’d have the brains to spend a few hours making it look like they didn’t completely rip-off another company verbatim. Screen shots after the jump.

Southwest Airlines:

Ryanair: