Remember when I posted about the billboard wars between Indian airlines Kingfisher and Jet Airways? Jet Airways had erected a billboard saying “We’ve changed” and Kingfisher responded with a billboard of their own directly above the Jet Airways message saying “We made you change.”
The story isn’t over — a third Indian airlines, GoAir, responded to both of them with a third billboard saying, “We’ve not changed. We’re still the smartest way to fly.”
This is getting a bit ridiculous. With roughly 18 airlines in India, the billboards might reach the moon by the time the battle is over. I do have a sneaking suspicion that the GoAir billboard is Photoshopped, though. If you look at the original article I wrote, the bottom billboard doesn’t have “DesignersMind.com Creative Showcase” written on it like in the photo above. Someone’s been messing around.
What do you think? Can anyone verify that this third billboard actually exists? [via]
Previously: Kingfisher to Jet Airways: We Changed You!