When you’re a tiny country of just 4 million people at the bottom of the world, you need to be innovative in your marketing activities. We’ve already reported on Air New Zealand’s innovative gay-themed flight and high-altitude fashion show.
Now Tourism New Zealand have set up the world’s first You Tube channel dedicated to a single country. It’s a follow on from the deal earlier this week when the team behind the Pure NZ marketing campaign took over all the home page advertising on You Tube for the entire day of September 18.
Check out the channel for loads of NZ-themed content about the country I’m proud (and very lucky) to call home.
The pic is of dusk under the Kaikoura Ranges in New Zealand’s South Island.