Big in Spain: Viagra becomes recreational drug of choice

Spain used to be the home of leisurely afternoon siestas and conservative, Catholic mentalities.

Apparently, that has all changed.

Nowhere is this more apparent than in the recreational drug scene where, according to the New York Times, Viagra has become one of the most popular recreational drugs of choice. It’s mixed with cocktails, consumed at bars, and experimented with in the bedroom. Most of all, it’s used to fuel the concept of machismo held so dearly in this part of the world–which helps explain why users of all ages are snatching up the little blue pill. In fact, the New York Times revealed that Pfizer “sold nearly one million boxes of Viagra in Spain last year, the equivalent of one box for every 17 men 18 and older.” Wow. That’s a lot of blood flow being directed to the nether regions.

Critics blame not just a post-Franco sexual revolution for this boom, but also the globalization of Spain where the famously laidback citizens are now caught up in the mad-dash world of dog-eat-dog consumerism peppered with an increasingly fast food mentality. This leaves little time, and far too much stress, for the legendary Latin lover to work his magic.

And thus, viva el sexo azul!