Perfume ad or airline ad?

Feast your eyes on this airline commercial for Korean Air. For the first 20 seconds of the clip, you’d be convinced you were watching an ad for a new kind of perfume, or an upscale escort agency.

I’m guessing that this is what happens when you tell your ad agency to make something “different”. Thankfully this ad is not as insane as the United Airlines commercial I posted last month, but I still can’t help feeling that the ad completely fails to get me interested in flying with Korean Air. Then again, I am writing about it, and PR people keep telling me that any press is good press…