A crowd pissed all over Wizz Air’s attempt to release 1,000 balloons into the sky. The low-cost airline had hoped to celebrate its fifth anniversary, but the Hungarian crowd was drawn to the event by the rumor of freebies hooked to the balloons – coupons worth $49.95 – ultimately ruining it for everybody.
The balloons were held in a net in Budapest. Attendees started to pop balloons so they could cash in on the discounts, prompting a burst of bursting. After the first popper struck, the crowd “attacked the net,” according to Wizz Air communications director Natasa Kazmer.
One young woman fished for coupons through a grill in the gutter, hopefully because she planned to take many Wizzes later this year.
The publicity stunt was too successful: most of the vouchers were gone before the press even arrived.