Here at the Gadling we get tons of press releases every day — specials at all-inclusive resorts, sales on airfare, updates to the crummy menus at some crummy hotel in the middle of nowhere.
Some we tune into, seeing the value or angle pitched by a team of savvy marketing gurus. And some, well, are just weird. It’s easy to reach over and click the Delete button on gmail when you receive your third pitch for Dubai beach resort investments, but at Frommer’s Behind the Guides Blog, they’ve turned the tables.
Our old friend Stephen Bassman provides the commentary in a series called Preposterous PR, in which he dissects a variety of outlandish articles and asks what we all want to say: “What the heck were you thinking?”
This week’s post is on Westin Aruba’s “Conception Credit,” where if couples can prove (how?) that they conceived a child at the Westin this season they’ll get $300 in resort credit. Give it a read, it’s hilarious.
Incidentally, if you happen to like Mr. Bassman’s style of writing you’ll be happy to know that he’ll be contributing to Gadling starting this month. Stay tuned for his contributions starting this week.