AT&T and Expedia are partnering to provide travelers with easier access to hotels and destination information. The new agreement allows travelers to check hotel rates, room availability and book rooms on AT&T Interactive’s YELLOWPAGES.COM and YP.COM. The platform will be co-branded with Hotels.com, a subsidiary of Expedia.com.
HotelMarketing.com reported the new this morning, but no word on when the new hotel booking functionality will be launched. Once it’s launched, users can search hotels, find the best rates, book rooms and get destination information including downloadable maps, nearby restaurants and bars, and local tourist attractions.
“Our agreement with Expedia creates a natural extension to the travel and hotel information already available on YELLOWPAGES.COM and YP.COM – enhancing the local search experience for those who visit our sites,” said Mike Fordyce, senior vice president of Business Development for AT&T Interactive. “Adding the ability to check for hotel availability and book rooms increases user engagement, giving our advertisers the opportunity to gain exposure among a growing audience who is turning to the Internet for travel information.”%Gallery-84586%
%Gallery-67351%