Aloft Hotels, the newest brand from Starwood Hotels & Resorts Worldwide, announced it would expand its overseas presence in 2010. The hotel plans to open 10 new properties in 2010, half of them internationally.
Aloft is planning to open three new hotels in India and one in Brussels, in addition to adding hotels throughout the U.S., including two New York City properties – one in Brooklyn and the other in the heart of Harlem.
Aloft was created to offer a low-cost, high-style option for travelers. The Aloft brand has been testing out new technology that aims to ease the hotel check-in process, including introducing wireless check-in service at its Lexington, Massachusetts hotel.
Since launching in June 2008, the Starwood brand has opened 40 hotels worldwide, including China’s Aloft Beijing Haidian and Aloft Abu Dhabi in the United Arab Emirates.