Yesterday, Latvian airline AirBaltic launched two new routes: Riga-Madrid and Riga-Beirut.
Riga-based AirBaltic is an airline to watch. Little known in North America, the airline is notable for its low starting fares and the inclusion of most of Europe’s most popular tourist destinations on its route map. But what really sets the airline apart from the pack is its range of underserved destinations across Central Asia, the Caucasus, the Middle East, and the Nordic countries.
These less well-served destinations include Baku, Tbilisi, and Yerevan in the Caucasus; Almaty, Dushanbe, and Tashkent in Central Asia; Amman, Beirut, Dubai, and Tel Aviv in the Middle East; and destinations like Kuopio, Tromsø, and Visby across Nordic Europe.
The catch is that most routes fly in and out of Riga, a beautiful city that is sadly not exactly top-of-mind among most visitors to Europe. While AirBaltic’s fabulous range of destinations can best be accessed from a starting-point in the Baltics or the Nordic countries, the airline’s fares for connecting flights from cities across Western Europe can also be quite competitive.
In anticipation, no doubt, of the summer traffic to come, AirBaltic also upgraded its site yesterday. The visual changes are minimal, but they go some way toward making the site more streamlined and enjoyable to peruse.