GateGuru 1.5 adds JetBlue leaderboard contest, maps, local ads and more

In the world of mobile apps, not much pleases me more than watching a great app slowly evolve into something amazing.

Take for example GateGuru. We first mentioned this fantastic app last year – and since then, the developers have slowly been adding new features.

In its latest version, Gateguru 1.5 really takes things to the next level – the app has added a leaderboard contest, maps and localized ads.

The new leaderboard contest is an awesome way to rewards active users. As you may already know, a lot of the content inside GateGuru comes from travelers – and when you add tips, new amenities or rate a current location, you earn points.

If you earn the most points in your area, you’ll win a $100 JetBlue gift card. The national leader will be awarded two JetBlue tickets. This contest is one of the largest ever held with prizes awarded for virtual points.

The maps are another very welcome addition – it means you can now look up an amenity, and find your way to it, all without having to stop and ask for directions.

With the localized ad feature, you are presented with ads that offer discounts for stores at your airport. During my test, I was offered a rent 1 – get 2 DVD offer for the nearby InMotion airport store. Seriously – if you are going to put ads in an app, this is the kind of stuff I love seeing. The ad discount was worth $5, and all you need to do is show the ad to the store clerk, and you get your discount.

All in all some brilliant improvements – and best of all, the app is still free of charge from the App store.