In an effort to raise awareness about the trashy state of Europe’s beaches, Rome erected a hotel covered with over 26,000 pounds of debris. The building, located on Capocotta Beach, is aptly named “Save the Beach Hotel” and is spear-headed by Corona. According to the website, the Save the Beach Hotel is a reminder to people about how filthy their beaches have become.
The website states:
“Our Corona Save the Beach campaign builds on the project by launching its own initiative to help preserve Europe’s beaches. Teaming up with environmental artist HA Schult, best known for his extraordinary ‘Trash Men’, we have created a pop-up hotel in the centre of Rome made almost entirely from rubbish collected from beaches across Europe. Our first visitor at the hotel was supermodel and eco-warrior Helena Christensen, as well as competition winners from Italy, Spain and the UK staying the night.”
It’s fascinating the amount of filth that can be discovered on a beach, and turned into a standing hotel. Corona plans to make this impression on other coastal cities around the world, and you can vote for the next endangered beach that the organization will clean up by clicking here.
Ok, Florida… how about it? While BP works to stop the oil spill, maybe we can build the world’s first crude oil hotel?