There’s been a lot of discussion about the benefits of social media in the e-commerce marketplace. What’s the return on investment? Who is really listening? How can it really help? The answers aren’t always obvious, but over time they become clear. In the travel industry alone, more hotels and airlines have taken to Twitter and Facebook to communicate with their guests, engage their consumers and announce specials and promos that help drive business and repeat customers. But, it’s the charitable efforts that really drive home the emotion on social media sites. After all, there’s more to travel than fancy flights…
Trending topics on Twitter are a popular way to engage with others and start conversations, but when those ‘chats’ turn charitable, everyone wins. Enter: Tasty TwEats.
The first and only cookbook created by travelers and conceived from #TNI (Travelers Night In, a weekly Thursday travel conversation on Twitter at 3:30 EDT), Tasty TwEats is a mash-up of all the best food and recipes from around the world, as tried and tested by those who’ve traveled far on an empty stomach.
The best part? All the proceeds of Tasty TwEats go to charity. You can submit your favorite recipe with a donation, or sponsor a page of the book for a minimum donation of $25. All proceeds of Tasty TwEats goes directly to Planeterra, a global grassroots organization that matches your donations 100 percent. You can choose how your donation is used, either by selecting a specific project or submitting to a non-profit with the greatest need. (All submissions are completely voluntary and no money is exchanged between writers.)
This is the do-good side of social media, and where your travels and recipes can make a difference. For more information click here. And of course, don’t forget to follow @Gadling on Twitter and join the #TNI conversations every Thursday at 3:30 p.m. EST.