Back in the late 90’s, easyJet triggered a new era of low cost carriers. Founded by Sir Stelios Haji-Ioannou, the airline went from just 2 planes to over 175.
As one of the largest airlines in the United Kingdom, easyJet has had a lousy track record of on time departures and arrivals. In a recent report, the airline actually managed to score lower than Air Zimbabwe.
This bad PR is not only bad for the airline, it also got the attention of the easyGroup, who lease the “easy” name back to the airline. Lawyers for the Easy empire have given easyJet just 90 days to gets its act together, or to lose the rights to the name, which would force them to change it.
A full name change would cost millions, and given its strong brand protection, it is even unlikely that easyJet would be allowed to keep its orange livery.
[Photo from:Photo by Oli Scarff/Getty Images]