Sheraton Hotels introduces Shine, the hotels’ new signature spa concept

Combining pampering with practicality seems to be Sheraton’s new approach. Shine for Sheraton will debut across the globe in new and existing Sheraton Hotels & Resorts. The new spa concept is part of the hotel’s $6 billion brand revitalization efforts.

The new spa brand will offer guests an “upscale, approachable spa experience” in partnership with Germaine de Capuccini, a global spa and skincare brand.

Sheraton guests in select hotels in China, Vietnam, the Maldives and Slovakia can already experience the new spa concept, and the hotel group plans to open 17 more Shine spas in hotels by next year.

The spa offers five signature treatments: massage, facial, body treatment, manicure/pedicure and a treatment for two.

We’ve yet to experience this new spa offering but we’re certainly intrigued… what do you think? Can Sheraton hotels compete with other high-end hotels with spa offerings?