Oprah fails to rescue Australian tourism

Tourism is underwater in Australia, and it looks like even the most powerful woman in the world can’t turn it around. Originally, the country’s Tourism and Transport Forum thought Oprah Winfrey’s visit to Australia would be great for tourism, attracting visitors from around the world. Well, it looks like early expectations are being revisited. While Australians are still leaving the country on vacation in record numbers, the rest of the world isn’t returning the favor.

Overnight visits to Australia fell 1 percent for the year ending June 2010, according to the National Visitor Survey. But, visitor nights were up 0.4 percent and total spending climbed 1.9 percent – so, there is something of a silver lining here.

Before we decide that Oprah didn’t deliver, however, keep in mind that the number of visitors form the United States surged 8 percent. So, the talk show queen may still surprise the folks down under.

[photo by nayrb7 via Flickr]