Richard Branson loses bet; will serve as flight attendant on Air Asia

For some, losing a bet to your buddies means having to shave your head or paint your face in the opposing team’s colors for a day. For Richard Branson, losing a bet means having to dress in drag at 38,000-feet.

The Virgin boss and airline superstar lost a bet to his pal Tony Fernandes, who owns Air Asia, over which one of their Formula One teams would perform better this season. The bet: Loser has to put on a pair of high heels and serve as a “stewardess” on an international flight of the winner’s airline.

While neither of the men’s teams scored anything in their debut Formula One season, Lotus’s Air Asia did slightly better than Branson’s Virgin brand and thus, Branson will step out in high heels and serve guests on an Air Asia flight from Kuala Lumpur to London.

The date of the flight hasn’t been set, but the airline has agreed to auction of seats for the flight and give the money to Branson’s chosen charity.