Continental offers “Fare Lock” technology

We’re all about comparison shopping here at Gadling. But what happens when you wait just a moment too long and that oh-so-perfect fare is gone? It sucks, that’s what. Which is why we’re excited to experiment with Continental Airlines‘ newest feature, FareLock, an option that offers customers the opportunity to hold reservations and lock-in ticket prices for 72 hours or seven days with no commitment to purchase a ticket.

FareLock fees, begin $5 for a 72-hour hold and $9 for a seven-day hold, but can rise based on a number of factors such as the itinerary, number of days to departure and the length of the hold.

“FareLock is an innovative option for customers who need extra time to plan their travel before purchasing a ticket,” said Chris Amenechi, managing director of merchandising.

The carrier will continue to offer a 24-hour flexible booking policy that allows reservation changes and cancellations with full refund without a fee within 24 hours of booking. For customers choosing FareLock, the 24-hour flexible booking policy remains in effect upon ticketing, although the FareLock fee is non-refundable.

[Flickr via ZazzaNM]