Tickets for the 2012 Olympics in London officially went on sale today. With only 499 days remaining until the opening ceremony, it seems that now is a reasonable time to start jockeying for seats. According to CNN, the public will have six weeks (until April 26) to place bids on the full portfolio of events. A total of 6.6 million seats are available.
Accessibility and a level playing field are the common themes of the ticket distribution scheme. 90% of the available tickets will cost less than £100, with the range being from a paltry £20 to an arbitrarily cheeky sounding £2012. Each individual is entitled to apply for up to 20 sessions or events.
The balloting system does now reward those that register early or punish those that procrastinate until the final days of ticket registration. In the likely event that a surplus of tickets are sold, a ballot will determine ticket distribution. Here is a great primer on all of the details.
The chairman of the 2012 Olympics called this ticket scheme, “the daddy of all ticketing strategies.” I totally agree. I rest easy knowing that those that pounced on the opportunity like pack of Harar Hyenas have no measurable advantage over casual dawdlers that will quietly register on April 24. All tickets can be purchased on the official website of the 2012 Olympics.
flickr image via Ariaski