Clif Bar, a company known for creating tasty and nutritional energy bars, has launched a new initiative that invites us to share our favorite outdoor or travel moments online. The program isn’t just about posting pretty pictures on the Internet, however, as it also serves as an opportunity for us to protect our favorite outdoor places.
The company recently launched MeetTheMoment.com, which serves as the hub for this new program. Visitors to the website are encouraged to upload images that best encapsulate their favorite outdoor adventures and share details of what made that particular moment so special. For each image that is uploaded, Clif Bar will then donate $5 to one of five non-profit organizations that focuses on protecting our outdoor spaces. Visitors to the site are also encouraged to share their favorite images on social networking sites like Facebook and Twitter, and each time they do another $1 will be donated to the organizations. The non-profits that will be the recipients of those donations include the Access Fund; International Mountain Bicycling Association; Leave No Trace; Surfrider Foundation and the Winter Wildlands Alliance.
The program runs through the end of October, at which time a panel of judges will examine the 25 moments that were shared the most often. Their selection of the best overall moment will determine a grand prize winner who will have an additional $10,000 donated to the non-profit of their choice in their name. They’ll also receive a year’s supply of Clif Bars too!
This is an incredibly easy way to not only share your favorite travel or outdoor adventures with others but also generate some cash for five organizations that work hard to keep our favorite outdoor places healthy and pristine. I can’t think of a much better cause than that.