When people talk about greasy fries and bad-for-you burgers, the conversation inevitably always leads to McDonald’s. No matter what initiatives the chain seems to implement, they’re always touted as the most unhealthy restaurant on the planet. This may soon change, as the eatery plans to open its first vegetarian-only restaurant in northern India‘s Amritsar early next year.
The marketing plan is to take local Indian favorites and put a “McDonald’s twist” on them.
Apparently, some of their international cuisine is pretty tasty. In fact, around-the world traveler “Dancing Matt” Harding told USA Today the McArabia – a seasoned and pita-wrapped lamb kebab he ate in Marrakesh, Morocco, and Dubai, U.A.E. – was “the best thing I’ve ever eaten at McDonald’s. If it were offered in my homeland, I might actually eat at McDonald’s.”
The initiative isn’t too different from McDonald’s usual approach, although they’ve never gone completely vegetarian. However, in many countries around the world they do try to incorporate local flavors. For example, in Japan they offer “Ume Nuggets,” Chicken McNuggets with sour plum sauce and fries with seaweed, barbecue or Italian basil seasoning. Additionally, in France you can order an “M Burger,” which comes with Emmenthal cheese on a ciabatta-style roll that is baked in a stone over.
What do you think of McDonald’s plan for a vegetarian-only eatery?
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