Video: Call Me Maybe, Says Austria, In Style

In a parody of Carly Rae Jepsen’s “Call Me Maybe” YouTube video, the Austrian Tourism Board is front and center with their rendition. The video was actually filmed in New York City as part of the Austria Dirndl Temptation campaign.

Have no clue what that means? Dirndl is a type of traditional dress worn in Austria based on the historical costume of Alpine peasants. Lederhosen are pants, either short or knee-length. Both are still quite popular today in Austria, and are worn at weddings, festivals and even in daily life in the Lake District, a resort area also called the Salzkammergut.

Since June, a group of Dirndl and Lederhosen ambassadors chosen by the Austria Tourist office have been going on outings all around NYC in traditional costume. As they interact with New Yorkers, they spread the word about Austria.

Like what you see? Follow Austria on a discovery tour of all things Dirndl-related, and if, along the way, you like them on Facebook, you’ll get the chance to win a trip for two to the heart of Dirndl-country along with your own Dirndl and Lederhosen.