This week on Instagram we’re off to Sweden, and since I’m at the helm you can expect a lot of bike and food photos. And some good sun shots on ice, because this time of year, in good weather, the landscape can be simply stunning.
With family in Sweden, I have spent a lot of time in the land of pickled herring, meatballs and Abba. It’s a place that I come back to in order to refuel, reconnect with family and find new inspiration. Having spent every summer in Sweden as a child, and much more time as an adult, for me, traveling to Sweden isn’t a novel thing as it would be for most people. It’s simply returning to a place that I know and love.
But this week I am excited to put a new eye to things, to feature all the things that I love about Scandinavian culture – the obsession with the coffee break for example – and give you a look into what life in the cold north really looks like.