South African Tourism Launches ‘What’s Your Big 5’ Initiative On Tonight’s ‘Celebrity Apprentice’

South African Tourism launches new effort tonightSouth African Tourism is about to launch their next big promotional initiative here in the U.S. and they’ve enlisted Donald Trump himself to help get it started. The new “What’s Your Big 5?” campaign kicks off during tonight’s episode of “All-Star Celebrity Apprentice” when the seven remaining contestants compete with one another while also bringing the rich travel experience of South Africa home to viewers.

The “What’s Your Big 5?” campaign is designed to give travelers a glimpse of what South Africa has to offer other than its iconic safari experiences. The country features many diverse options that include visiting the incredibly cosmopolitan cities of Johannesburg and Cape Town, exploring beautiful wine country and enjoying fine food, art and culture. The active traveler can also surf the cape, hike the Wild Coast and visit some of the best game preserves on the planet. Those looking for a more pampered travel experience will find world-class spas, luxurious hotels and excellent dining options.

Fans of “Celebrity Apprentice” will catch a glimpse of all of this during tonight’s show and then have an option to book their own South African getaway. But they’ll also get the opportunity to win a trip for two to New York City to catch the season finale of the show and mingle with the Donald and the rest of the All-Star cast in a swanky after party on May 19. For more details on how to get entered into this sweepstakes check out the Visit South Africa Facebook page after the show tonight or follow them on Twitter @SouthAfrica.

I’m a huge fan of South Africa as a destination for any kind of traveler. The country is so diverse and easy to enjoy with plenty of unique experiences for anyone. The wildlife is superb of course but there are so many other things to see and do there that it should be on everyone’s “must see” list.

[Photo Credit: Kraig Becker]