We’ve all heard of destination weddings, but would you travel to another country just to have your wedding photos taken? That’s the latest travel trend in Asia as increasing numbers of well-to-do Chinese couples head to South Korea to have their marriage immortalized on film.
Some Chinese feel that South Korea is more sophisticated when it comes to things like fashion, makeup and urban style, and believe that getting their photos taken there will result in a more glamorous finished product — not to mention give them bragging rights among friends and family back home. The idea of South Korea as a chic destination has been growing in China thanks to Korean pop videos, such as Psy’s “Gangnam Style” as well as South Korean TV shows.Newlywed couples take part in glamorous photo shoots in the city’s upscale neighborhoods, hoping to mimic the lifestyles of their favorite South Korean celebrities. However, it’s not just real locales that provide the backdrop for the wedding snaps — interestingly, many Chinese also get their bridal portraits taken in front of facades that resemble the Loire Valley, Bordeaux and other European destinations. Apparently, the Western sets look better when you’re ditching the traditional Chinese wedding attire for a white ball gown.
The whole concept has been a big boon for South Korean photographers, some of whom see 50 to 60 Chinese couples a month. But South Korean glamour photography doesn’t come cheap — wedding travel packages that include transportation, assistants and hotels can set a couple back $2000-$4000.