Imagine if you could taste-test of a city before taking the plunge and buying your airline ticket. You could watch a performance, grab a cup of coffee or visit a market in the destination –- all from the comfort of your home. Well that’s the idea behind a tourism campaign that’s aiming to lure visitors to the Australian state of Victoria. The state’s tourism board has chosen four people who they’ve dubbed “Remote Control Tourists” because you and I can tell them exactly what we’d like them to do -– and they’ll go out and do it.The four tourists are outfitted with cameras and microphones mounted to a helmet, and all the footage captured is streamed live online. The two male and two female tourists have been exploring the Victorian capital, Melbourne, based on viewer requests sent via social media. So far, they’ve visited popular tourist attractions such as the Melbourne Cricket Ground and Federation Square, but they’ve also taken part in activities like busking and hugging random strangers, following the wishes of audience members.
The campaign is designed to encourage young, tech-savvy travelers to visit Melbourne, which is known for its hip restaurants and shops and its vibrant culture. The remote controlled tourists have already acted upon thousands of tweets and messages and will continue to do so until the campaign ends on Sunday.