Companies are always looking for new ways to advertise their products. In Anchorage, I’ve noticed a large truck that just drives around town flashing ads on its sides. I think they’re calling this a “moving billboard.” I’m calling it a waste of gas.
Well, someone came up with another brilliant idea to capture consumers’ attention: giant ads the size of three football fields aimed at plane passengers coming in to land. The UK’s Ad-Air launched this new service last week, offering brands ad space near some of the world’s busiest runways. The company has spent the last 5 years securing space around several major airports, which include Heathrow, Paris, and Los Angeles.
The first giant ad will appear near Dubai’s airport in October.