The Doubletree Surfcomber Hotel Miami-South Beach has changed its name… for the moment…
The hotel will now be known as the Bud Light Hotel South Beach (through Monday) – a creative way to give football fans a different kind of experience at the sold-out hotel during the Super Bowl. In preparation for the Super Bowl, the hotel will put new logos on everything including hotel staff uniforms and name tags, guestroom telephones, laundry bags, do not disturb signs, breakfast menus, note pads and pens, bathroom toiletries, hand towels, pool towels, coffee mugs and more.
This isn’t the hotel’s first foray into the branding spotlight. The Doubletree Surfcomber Hotel Miami-South Beach has been the backdrop for numerous productions and events in South Beach including the transformation of the hotel into Hotel MTV in 2005 for the MTV Music Awards.
Bud Light has planned a full lineup of exclusive events, star-studded live concert performances and sports exhibitions during the Super Bowl weekend.
“Pro football’s culminating event is one of the biggest events on the American sports calendar,” said Mike Sundet, senior director of Bud Light brands. “As the beer of good times, Bud Light saw an unique opportunity to work with the Doubletree Hotel Surfcomber Miami-South Beach to create and offer adult football fans everywhere a VIP experience to the celebration, social scene and special events leading up to kickoff.”
A+ for innovative branding, Doubletree! Now we’ll just have to wait and see who wins the coveted Budweiser Super Bowl challenge…