Five reasons the airlines don’t need to care about you

I’m getting on a plane next week, and I’m not looking forward to it. This will be yet another long, painful flight this year – and I’ve already had more than I have in a while. Though I’m getting used to this sort of business travel again, I can’t say that I like it. All the time spent in transit, quite frankly, blows.

It isn’t unusual at this point to lament the state of customer service in an industry that won’t even call us customers. How nice it would be to be treated well and given a product worth consuming, right? Well, we all know that isn’t going to happen. And the truth is that there’s no reason for it.

The airline industry really wouldn’t benefit from making our lives better, while the impact of the status quo on airline shareholders is as positive as it is evident. Let’s take a look at five reasons why it would be stupid for the airlines to start treating us better:
1. You get what you pay for: when I booked my flight to London (my upcoming trip), one thing mattered: price. I went with Delta, and it’s been years since I’ve had a good experience on that carrier. That didn’t matter to me, though. Price did.

Even if good service were a differentiator, it probably wouldn’t cause sales to surge. If you don’t pay extra for leg room or other forms of premium seating, then you definitely wouldn’t pay more for a ticket on an airline committed to customer service.

2. The current model seems to be working: a la carte pricing, extra fees and few (if any) amenities – along with route cuts and other operational changes – have taken the airlines out of the red and into the black. They’re making money, which really is the only reason they exist.

The fact that people gripe doesn’t mean they aren’t responding to the product. We’re spending a lot of money on extras … because we want them. Lower fares, net of amenities, provide travel consumers with the starting place they want. They can add (and pay) if they choose. In this market, service just isn’t a priority.

3. The right people are happy: the first thing you’ll learn in any business ethics course is that a company’s primary obligation is to its shareholders. So, if a company can create shareholder wealth while pissing off its customers, then it should probably stay the course. The airline industry, generally, has been doing this.

If shareholders are happy, we don’t have to be. If customer service becomes a problem for airlines to the point that it causes sales to drop, then the shareholders won’t be happy, and customer service becomes a priority.

4. Expectations are low and probably won’t change: let’s say you’re an airline executive, and you want to rehabilitate your company’s image. What would you have to do? The answer is pretty simple: spend a lot of money. You’d have to invest in equipment, operations, training and (after that) marketing. You’d have to change the business fundamentally, and it would cost a fortune. Would you do all this just to keep your customers happy? In all likelihood, you’d do it only if the financial upside were sufficient to justify the hefty investment. The outcome you’d need, however, doesn’t seem likely in this market.

It’s not impossible. JetBlue did turn itself around a few years ago, becoming an efficient and customer-friendly organization. It’s a smaller airline, though, which made the process easier. Also, there were issues beyond customer service that made such a bold change necessary.

5. You wouldn’t appreciate it anyway: why? Let’s face it – we buy on price. It keeps coming back to that. We want cheap, and airlines want profit. The airlines have found a way to deliver the former in a way that enables the latter. The travel industry and its consumers appear to have found some degree of balance in this regard. Ultimately, we really don’t care much about service … so why should the airlines?

[photo by Refracted Moments via Flickr]

Extreme thrills on America’s most intense roller coasters


Based on my experiences and the general opinions and buzz from other roller coaster enthusiasts, here’s a list of what I consider to be America’s most intense roller coasters.

The Voyage at Holiday World
Holiday World’s The Voyage is one of the largest and fastest wooden roller coasters in the World. The out and back terrain coaster provides an intense 2 minute and 45 second marathon of thrills. After leaving the station, The Voyage delivers an onslaught of large hills, five underground tunnels, three ridiculously banked 90-degree turns, and a record-setting 24 seconds of air time as riders are lifted out of their seats throughout the adventure. Each time I got off of The Voyage I was physically exhausted, but also excited to get back in line and take the trip again. The Voyage is a rare wooden roller coaster in that it’s intense and a tad rough, but still fun and completely re-rideable.

X2 at Six Flags Magic Mountain
Six Flags Magic Mountain’s X2 has an insane riding position. It places riders on either side of the track instead of on top or below it. In turn, exposing riders and giving them virtually no place to hide. Not only is the seating position off-putting and intimidating, but the seats rotate riders 360-degrees forward and backward. If that wasn’t enough, the ride’s opening dive sends you plummeting head first towards the ground. X2 was so intense that it made the middle-aged mom that I rode with see her life pass before her eyes.

Kingda Ka at Six Flags Great Adventure and Top Thrill Dragster at Cedar Point
Six Flags Great Adventure’s Kingda Ka and Cedar Point’s Top Thrill Dragster are two very similar roller coasters that boast staggering stats. At over 40 stories tall, they’re literally skyscrapers earning them the rare distinction of strata coasters. While the climb to that lofty altitude and subsequent plunge are both very memorable moments, the rides’ launches are a 10 out of 10 on the intensity scale. Kingda Ka and Top Thrill Dragster accelerate their passengers from 0 to speeds of 128 mph and 120 mph respectively in about four seconds. Overall, I wouldn’t call them the best all-around roller coasters, but the feeling of that sheer power and acceleration is something that has to be experienced. As my cheeks flapped in the wind I wondered, “How much faster can this thing go?”

Clearly there are other intense roller coasters, but for me these are the most extreme. Which roller coasters would you consider the most intense? [Photo Credit: Flickr user – Intamin 10]

The good, the bad and the tacky: Six things to do in Branson, Missouri

It was mostly curiosity that led me to one of America’s favorite destinations: Branson, Missouri. I had heard the tiny town in the middle of the Ozarks was famous for its over-the-top roadside attractions and had more theater seats than Broadway, but I wanted to see first hand what could possibly bring in over 8 million people per year. So off I went.

It didn’t take long for me to figure out the two main draws: nature and neon. The natural beauty was noticeable as soon as our rental car made it out of the airport parking lot and cut through the limestone, tree-covered hills. But once my boyfriend and I hit town and found ourselves driving down Branson’s version of ‘The Strip,’ we finally understood. Water slides and four-story go-kart tracks hugged the road, while some of the other diversions included a two-story rooster hanging out in front of a big red barn-shaped restaurant, a museum made to look like the RMS Titanic (complete with iceberg), a revamped version of Mount Rushmore that included John Wayne and Marilyn Monroe, and King Kong hanging off a mockup of the Empire State Building. Its no wonder we only saw one car accident while there.

Everything in Branson begs to be noticed. Each attraction razzle dazzles visitors, claiming to be the world’s first, biggest or best. Its a place where the dinosaur museum has to couple with a haunted house to bring people in, and where the Mexican and Chinese restaurants merge together (although, in this town, it seems like steakhouses and buffets rule the roost). But what is there for two twenty-somethings to do in a town known only for good clean fun? We explored Branson and found out.

The Track: As with most things in Branson, go-karts are taken to a whole new level. Four levels, actually. The “Heavy Metal High Rise” at The Track could be mistaken for a parking garage, but its actually an upwards spiraling track for go-karts. Once you reach the top, you zoom down a three-tiered slope back to the ground (I’m pretty sure my go-kart was airborne at least once on the way down). There’s also bumper cars, an arcade, and all the other things you expect at a family fun park. Fittingly, Andy’s Frozen Custard is also nearby.

Silver Dollar City: With thrill rides, kids areas, a bunch of talented demonstrating craftsman, and even a cave to explore, this pioneer village theme park is the most visited attraction in Branson. My favorite stops at Silver Dollar City were the old time ice cream shop and candy store, but whether you like roller coasters or singing and dancing, this is one place that has something for everyone.

Shepherd of the Hills Homestead: Branson’s tourism boom actually began at Shepherd of the Hills, when a book by the same name was penned by Harold Bell Wright in 1907. People began coming to the Ozarks in search of the characters from the book, so an outdoor production of the story took to the stage in 1960. The show still runs today (complete with 90 actors and a log cabin that burns every night), but you can also see the desk where the book was penned, take in a country western dinner show, or even zipline from the top of a sightseeing tower that claims to be the tallest launch point for a zipline in the world.

Branson Belle: At times, Branson gets a little carried away with its folksy, homey advertisements and attractions. Case in point: there really is no reason why Branson needs its own paddlewheeler to glide around the nearby reservoir, Table Rock Lake, except for the fact that the showboat is something different that will draw a crowd. We decided to hop aboard the Branson Belle and were pleasantly surprised by the food, the live band, the views from the deck, and the show, which not only includes a singing boy band but also the world’s only aerial violinist. She’s one of those things you have to see to believe.

The Titanic Museum: I thought the Titanic Museum was going to be a ho-key, outdated trip through a museum that just rode on James Cameron’s coat-tails, but it actually turned out to be a boat load of fun. When you enter, you receive a passenger boarding ticket with the name of an actual Titanic passenger and their personal story. You pass through the museum to find lots of authentic Titanic memorabilia (letters, lifejackets, deck chairs and more) and set-like reproduction of what life was like in each class. After dunking your hand in a bucket of water that is the same freezing temperature of the sink site, you find out whether you survive or perish. It really was chilling.

The Landing: At the end of ‘The Strip’ and just past downtown Branson is a collection of restaurants, bars and shops known as ‘The Landing.’ Much like a boardwalk, this part of town sits adjacent to Lake Tanneycomo, and right in the middle you can see the fantastic $7.5 million waterworks of the ‘Water and Fire’ fountain. This outdoor mall is the place to go if you want to just sit back and have a nice dinner and drinks to get away from the over-the-topness of the rest of Branson.

Legends of Kung Fu: A visit to Branson wouldn’t be complete without a show, but seeing as my boyfriend and I aren’t really the song-and-dance type, we decided to go see Legends of Kung Fu. A martial arts extravaganza with a little Cirque Du Soleil thrown in, this was the main show of the 2008 Beijing Olympics and it did not disappoint. In fact, to ensure I didn’t miss anything I pretty much sat with my eyes wide open the whole time, muttering “wow!” a few dozen times throughout the show.

[Photo by Libby Zay]

Five ways to lighten your load when traveling on business and pleasure

If you’ve gone on a long business trip, there’s a good chance you’ve tacked a vacation onto the front or back of it. Why not? You’re already on the road. If business takes you (or close to) an interesting place, it makes sense to get the most out of your experience – and the plane ticket you’ve already purchased. Unfortunately, this can be a pain sometimes. You wind up with a lot of luggage to drag around, which can be uncomfortable at best.

Don’t let this problem get in your way!

There are a number of ways you can change how you pack to make your business-and-pleasure combo easier to manage. Let’s take a look at five of them:

1. Get real about shoes: do you need footwear for casual, office and formal occasions? Try to consolidate. Getting down to one pair may be tough, but you should be able to find a pair of shoes that at least works from business casual through formal. It won’t be the best pair of shoes for any of these occasions, but it might be just good enough for all of them.

2. Recycle your wardrobe: use clothing form your business trip for nights out when you’re on vacation. It’s close enough. Maybe mix up the shirts and paints so you feel like you’re wearing something a little different from what you put on for the job.

3. Find a local laundry service: the hotels will gouge you, so don’t even think about using them. Try to find a dry cleaner with wash/dry/fold service at your destination. It isn’t as cheap as doing the laundry yourself, but it will be faster and easier. And you won’t have to pack as much.

4. Enlist your travel partner’s help: is your wife (or husband, girlfriend, boyfriend, etc.) going to meet you for the vacation portion of your trip? See if you can have him or her carry your vacation clothing for you. At least it cuts your load for the outbound side of your trip. Maybe the two of you could each carry half of what you need for the vacation part.

5. Stick to the essentials: wear the same suit twice. Skip the extra pair of jeans. You could probably get by on a lot less than you think!

Bonnaroo goes green

It’s possible that some of the biggest applause heard at last weekend’s Bonnaroo extravaganza was not for Lil’ Wayne or Mumford and Sons, Eminem or Dr. John, but for the phalanx of silver tankers that arrived once or twice a day slopping over with cool, fresh water to resupply the fest’s communal fountain/shower.

Each time a line of the half-dozen shiny trucks entered through the campgrounds, their big rolling tires generating even more dust, the crowds parted reverently to allow them access.

Even more than microbrews and vegetable samosas, drum circles and pot, umbrellas and sun block, fresh, clean water is the key to keeping the festival alive.

During its ten-year run, the mid-summer fest – this year’s version hosted 120 bands and more than 80,000 – has experienced all weathers, from downpour to heat wave. This year’s was the latter. Other than a few drops and some distant lightning near the onset of Buffalo Springfield’s reunion show late on Saturday night, the skies were clear and pale, dry and hot. Which meant those 160,000 feet scuffling around the 700-acre compound very quickly turned the place into a dust bowl. The stages were often masked by a fine scree of brown Tennessee dust hovering in the air 30 feet above ground.

Creating a sizable city, even if for just four days, requires massive logistics on top of selling and delivering all those computer-coded wristbands and organizing the arrival and departure of fleets of band-bearing tour buses. Most of life’s essentials – particularly water – have to be brought in from elsewhere. (Two deaths were reported over the weekend; heat exhaustion may have been in part responsible, though so could have overdose, genetics or freak accident. That number brings the total to have taken their last breaths at Bonnaroo at 10 in 10 years.)

%Gallery-126954%Thankfully there seemed to be plenty of water. While there were the ubiquitous long lines outside the occasionally overflowing porta potties, the lines to fill water bottles, Camelbacks and empty gallon milk jugs with drinking water were manageable (the drinking water was tested daily by the state’s Department of Health to make sure it stayed … drinkable). One of the most popular carry-ons at the fest was a Nalgene water bottle with their own misting fans. Surprisingly a big semi-circle of misting fans near the fountain seemed to be underused.

The fountain strategically built at Centeroo – big enough to shower 50 or 60 at a time – is the literal heart of the festival, especially when temps reached nearly triple digits, with some dropping by multiple times in a day to dust off.

Like several of the big summer fests, Bonnaroo has put lots of effort into greening its event, for obvious reasons: Anytime you create a small city in the middle of nowhere for several weeks (set-up begins months in advance, especially now that the show’s organizers own most of the land that hosts the festival) you’re going to have an impact: Think of all the air miles, buses, RVs spewing fossil fuels that deliver those 80,000+ and the garbage left behind. To its credit the festival has won a variety of awards for its efforts, based on self-evaluations and external audits.

Attendees, for example, have the option of adding any amount of money to their ticket purchase price to support the festival’s green efforts, like carbon offsets, a composting program, future plans for more solar power, which about half of ticket buyers pay into.

Last year’s event was about the same size and the North Carolina-based Clean Vibes company, which was hired to look after the leftovers, reportedly sorted 489 tons of garbage, diverting about a third of it to be recycled. That included carrying 101 tons of recyclables (81 tons of that was plastic bottles), plus 23 tons of cardboard, 21 tons of scrap metal, 45 tons of compost and 5 tons of cooking oil.

I talked with a bunch of the dedicated “Trash Talkers” – they are identified so by their t-shirts – who stand by each recycling drop and either advises on which bin to drop what (recyclable, compost, garbage) or stick plastic-gloved hands into the mess to personally re-sort. They’d gotten in for free, saving the couple hundred bucks on a weekend pass, and seemed happy to be there, despite a weekend of trash sorting. A 24-year-old from South Carolina standing near the Which stage said he’d organized his whole weekend work schedule around this one, Friday night posting, so that he’d have a good view of Primus.

Despite any touted green ethic, whether by organizers or attendees, there was trash… everywhere. I watched 40,000 people back off from the stage after Mumford & Sons played for 90 minutes and the ground was carpeted with plastic cups, plastic beer bottles, plates, wrappers, etc. People are people, essentially slobs, and it wouldn’t have mattered if the crowd had gathered for a jam band or a Nascar race, it was a mess. As it moved away, many heading for the main stage for a Black Keys set, even more volunteers moved in with plastic garbage bags to try and pick up and sort as much of the mess as possible. Convoys of electric ATVs piled high with plastic bags filled with garbage were even more ubiquitous than the water truck convoys.
Organizers clearly understand the link between clean water and life since several international non-profits focusing on water issues were featured at this year’s version, including its lead non-profit partner Challenge, as well as charity: water and Water for People.

Even post-fest, water was on people’s mind. This suggestion from a chat room posted minutes after the last act left the stage:

Ways to improve bonnaroo?

  1. Several more mist tents with a slightly higher output of water
  2. At least 5 more filtered water stations, with adequate water pressure
  3. MORE SHADE!! 1 tent the size of “This Tent”, without a stage, and without the sides. 40 cheap ceiling fans running at full blast would be a nice touch too.
  4. More / Better art installations
  5. More / Nicer / More frequently cleaned Portapotties

[flickr image via Jason Anfinsen]