Airline fuel costs up almost a third since last year

So, how expensive is fuel for the airline industry? Brace yourself: the situation is pretty ugly. In April 2011, airlines in the United States dropped an average of $2.99 a gallon on fuel. That number sounds a lot better than what you’re seeing at the pump, right? How can it be that bad?

Well, this is yet another month-over-month increase. In March, the airlines spent an average of only $2.80 a gallon on get fuel, according to the latest data from the U.S Department of Transportation‘s Bureau of Transportation Statistics. In 30 days, we’re looking at a 6.8 percent spike. Look back even further, and the numbers don’t get any prettier. In April 2010, the U.S. airline industry spent an average of $2.29 on fuel. In one year, the average cost has surged an incredible 31 percent!

If you thought driving was too expensive because of gas prices, you’ll find the skies decidedly unfriendly.

[photo by octal via Flickr]

Shenandoah National Park celebrates 75 years

I’m currently sitting in a rocking chair in Big Meadows Lodge at Shenandoah National Park listening to a young man talk about his day to what I presume to be his girlfriend back home. “We just spent two hours laying in the grass,” he says, adding “it felt good to just be really, ridiculously lazy.” I don’t know who this guy is or where he is from, but I think many of us can relate to his feeling of uninhibited bliss when visiting our nation’s great parks.

In a radio address in 1932, William Carson – the chairman of the Commission of Conservation and Development for Virginia – predicted that “scenery is going to be Virginia’s next cash crop.” He was right. Whether you want to just take in the views of Virginia’s Blue Ridge Mountains or get out and be active, Shenandoah National Park has been a treasured getaway since its inception in 1935.

This year, the park is celebrating its 75th year with a rededication ceremony and a contest that will gift a lucky visitor with a once-in-a-lifetime opportunity for a two-night stay in the park. On June 25th, the park will waive all entrance fees and has planned a full day of activities for its rededication, including plenty of projects and games for the kids. Park employees are expecting President Obama – who officially resides a little over two hours away in Washington, DC – to make an appearance at the ceremony. The park, which was established in 1935, has never made an official press announcement about the event, yet all 900 tickets to the big shebang were sold out back in May.

Park supervisor Karen Beck-Herzog says “75 years later, I think the park’s founders have delivered the dream.” Even if you can’t join in on events during the park’s official party, you can visit and pick up a brochure that doubles as a game of questions about the park and surrounding communities (or download it at online). Fill it out and send it in by November 1st to be entered in a contest with a grand prize for a vacation package at Skyland Resort, which is located in the park. The package includes a two-night stay, a biplane ride over the Shenandoah Valley, a guided horseback ride, and two limited edition prints of the park that are signed and numbered by artist Kevin H. Adams. There will also be 16 additional drawings for other prize packages that were generously donated by people and organizations that love the park.

I’ll be here for the next few days relaxing, hiking, and learning about this park’s legacy. Stay tuned.

[Photo by Libby Zay]

Video: Spring backcountry skiing – beware the bears!

It’s no secret that the western U.S. has had its fair share of snow this year. In fact, there has been so much powder that the skiing has continued well into the spring in some locations. Of course, late seasons skiing comes with its own unique perils, as the two skiers in the video below found out recently.

Shot on Mt. Tallac, a 9739-foot peak to the southwest of Lake Tahoe, in late May, the video shows two backcountry skiers out for a few late season runs. But if you watch closely, you’ll see that they ran into more than they had bargained for when the cameraman skis right past a bear.

Having no doubt just awoken from its winter slumber, the groggy bear was likely just as surprised to see the skiers. Fortunately, no one was hurt in this encounter, but I’m sure a few hearts skipped a beat.

Backcountry Surprise! from David Wonser on Vimeo.

Grab a magazine, charge your phone, have a nice flight

Hudson News is the largest airport retailer in the United States. Over 1.7 billion passengers walk by Hudson News stores annually and a good number of those have cell phones that need a charge. Now, Hudson News has partnered with KeoConnect to bring us KEO, a new place-based interactive media platform targeting the traveling consumer that provides information, entertainment and a secure, free charge for mobile devices.

KEO are interactive kiosks rolling out in airports around the US, and they offer free charges to mobile phones, as well as news, weather, and more through interactive touch screens. Users can drop their phone off in one of KEO‘s password-protected locked bins, then go shop or grab a bite to eat and return to their newly-charged phone, all for free.KEO’s exclusive “lock and charge” system gives a free charge to almost any mobile device. Leave your charger packed away; with KEO, users lock their phones in one of KEO‘s charging lockers then go shop, relax, eat, barter with gate people for an upgrade on that next flight or simply forget about someone stealing their phone while it charges.

I’m reminded of many times being focused, alert and on-guard close to a gate where a possible upgrade/flight change might happen while a traveling companion “watched the phones” being charged. This could end that game.

For those not quite comfortable about straying too far from their mobile device, KEO presents entertaining content like travel tips, book and magazine reviews. A few taps on KEO‘s touch screen gets users flight information, news, weather, stock information, sports and probably an advertisement or two while they wait.

Coming up soon for KEO will be high-speed transfer of movies, music, magazines, audio books, newspapers and more (porn/revealing photos of politicians?) direct to your phone, SD card or USB.

The only drawbacks I can see are putting my phone in one of the secure charging lockers then either forgetting all about it until boarding time or slowing down the process by forgetting my secret passcode, forcing a manic run through the terminal at the last minute. That or fighting with the other 1.7 billion people in the airport for one of the four secure charging lockers it looks like each machine has.

Flickr photo by ishane

Airline fees are worth more than Facebook

Outside the travel world, everyone’s marveling at the prospect of a Facebook IPO, which could be valued at as much as $100 billion. So, what are we missing while we fawn over Mark Zuckerberg’s creation? How about the slow, stodgy, ugly airline industry. Known for a painful user experience and a steady decline of free features, the likes of Delta and American Airlines are outdoing the hottest online property in the world simply by annoying their customers.

According to data from the U.S. Department of Transportation‘s Bureau of Transportation Statistics, baggage and reservation change fees brought the U.S. airline industry a whopping $5.7 billion last year. Delta picked up close to a billion dollars on baggage fees alone, which doesn’t include what they yanked from the wallets of soldiers returning home from combat. The largest airline in the country also brought in approximately $700 million from reservation change fees.

American Airlines, the fourth largest airline in the United States, came in second in both categories, with $580.7 million in baggage fees and $471.4 million in reservation change fees.The particular beauty of these fees is that they are basically found money. Some passengers need to check bags, and the airlines have to invest in the overhead required to meet this demand. It’s an expense that can’t be avoided. With this fee, they monetized what they’d have to pay anyway. The same is the case for reservation change fees.

The top five earners of baggage fees in 2010 are:

1. Delta: $952.3 million

2. American: $580.7 million

3. US Airways: $513.6 million

4. Continental: $341.6 million

5. United: $313.2 million

Unsurprisingly, the top five earners of reservation change fees don’t look much different:

1. Delta: $698.6 million

2. American: $471.4 million

3. United: $321.5 million

4. US Airways: $253.1 million

5. Continental: $237.4 million

No doubt, activist groups will be up in arms shortly. And airline employees will lament the fact that their executives are so richly compensated while they have endured round after round of pay cuts and layoffs for years upon years.

Frankly, I offer my congratulations to the airline industry. Yes, they are soaking us. Passengers are a captive audience, particularly on routes with limited coverage, and we sometimes have no choice but to pay. The airlines are using this to generate profitable growth for their shareholders, which is their primary responsibility.

So, what about Facebook? The company is estimated to pull in revenues of somewhere above $4 billion this year, most of it from advertising. It is pretty interesting that the popular social network is annoying its customers as a way to generate revenue, just like the airlines!

Who knew that pissing off your target market was an awesome business model?

[photo by Tobin Black via Flickr]