Five airline amenities making a comeback … and the one we want

by Tom Johansmeyer on

Wow, there’s a headline I never thought I’d write! Though I suspect it has little to do with actual customer demand – after all, the airlines don’t even call us customers – several are starting to bring small, small perks back into the cabin. Two factors help, of course: (1) they aren’t expensive and (2) airlines have shown solid profits this year (at least in the United States).

So, despite having to pay for extra bags and invoking ire at the mere request for orange juice, we’re finally going to get something back! What that is depends on where you are in the world, and some of these amenities are downright bizarre. But, the average passenger is probably at a point where even the slightest indication of humanity is incredible. We’re like hungry dogs, after all, and with these in-cabin perks, it feels like the airlines are waving a steak.

What are the airlines offering? Let’s take a look at five amenities, according to MSNBC:1. The “stretch bar”: SAS is installing a bar on some of its flights – and not the drinking kind. It’s an exercise rod that passengers can use to stretch out while on long flights. In continuing to cater to the vain, SAS is also adding mirrors to some seats, so you can make sure you look your hottest without having to leave your seat for a trip to the lavatory.

2. Lighting and sound effects: All Nippon Airways is using these tools to create “a calm cabin atmosphere that invites passengers to relax and rest,” MSNBC reports. The goal is to make flights more comfortable for passengers with late-night departures. The new “Relax” cards go with this – press a button and enjoy the lavender aroma.

3. Happy Moms: Asiana Airlines, based in South Korea, offers a “Happy Mom Service” at many airports, according to MSNBC, with a dedicated check-in line for families with small children. Nursing blankets, baby slings and baby seats are available on board the planes.

4. Locally-sourced booze: Horizon Airlines is kicking in free local wines and microbrews from the Pacific Northwest on its flights – even in coach!

5. In-flight wifi: since a relatively small number of passengers has been using this service, some airlines are seeking out sponsors and offering it up free to passengers. On Delta, AirTran and Virgin America, Google Chrome is ponying up the cash for free passenger use through January 2, 2011.

So, what’s the one amenity not being offered that would make flights so much more comfortable? How about an alternative to the lav for mile-high club membership? It’s not easy to pull off, and there has to be a better way than this.

[photo by PhillipC]

Holy Land Experience theme park: Crucifixion, even on Christmas

by Leigh Caldwell on

The new Noah’s Ark theme park planned in Kentucky may be making headlines these days, but it’s not the only U.S. park with a religious theme.

Central figures on the Orlando, Florida, theme park scene include Mickey Mouse, Shamu, Harry Potter, and Jesus Christ.

Just a few miles from Hogwart’s Castle at Universal Orlando Resort lies the Holy Land Experience, a 15-acre theme park firmly rooted in Christianity, at least the Trinity Broadcasting Network’s brand.

But the entertainment here doesn’t come from thrill rides, it comes from shows based on Bible stories, including live re-enactments of the crucifixion of Jesus Christ, twice daily, even on Christmas.

Bill Briggs has an interesting look at the park – and its controversial history – today on MSNBC.com. The park opened in 2001 by fundamentalist Rev. Marvin Rosenthal, who intended it as a place to convert Jews to Christianity. It changed hands numerous times and was eventually taken over by Christian TV network TBN in 2007.

Briggs reports that park officials say it is now filled to its 2,000-guest capacity nearly every day and operates in the black. It’s popularity has prompted TBN to begin exploring the idea of opening licensing a second Holy Land Experience theme park in Seoul, South Korea.

Daily Pampering: Suite drive at Four Seasons

by Melanie Nayer on

Maserati? Ferrari? Rolls Royce? Why, yes! I don’t mind if I do!

Listen up, car lovers: If you rent one of the top suites at the Four Seasons Hotel Los Angeles, Beverly Hills, you are given your choice of a Maserati, Ferrari, Lamborghini, Rolls Royce and more, to use during your stay at no additional cost. Guests who book a One Bedroom Suite, Luxury Suite, Premier Suite or Grand Luxury Suite will receive car options including a Cadillac, Mini Cooper, Mercedes-Benz, Audi and Volvo.

The “Suite Drive with Four Seasons” program provides hotel guests with access to ultra luxurious vehicles such as Bentley, Ferrari, Rolls Royce and Lamborghini during their stay. Simply book one of the hotel’s 36 newly-renovated suites and you can choose from a selection of luxury or exotic cars, depending on the suite category at no cost, other than fuel, additional mileage and insurance.

Cars available for driving include: Rolls Royce Phantom, Ferrari F430, Ferrari California, Bentley Flying Spur, Maserati, Bentley GTC, Porsche Cayenne Turbo, Lamborghini Gallardo, Mercedes-Benz SLS, Mercedes-Benz S600 or Porsche 997. What we love: The Four Seasons can also arrange for guests to receive their cars at the airport at no additional cost, and valet parking is included throughout the duration of the stay. Now that’s some suite pampering!

Want more? Get your daily dose of pampering right here.

Cruise line gets mixed reviews in aftermath of rocky ride

by Chris Owen on

Royal Caribbean’s Brilliance of the Seas encounter with nasty weather earlier this month initially got rave reviews from guests and critics alike. Initial reports indicated the line did everything by the book and when out of its way to accommodate all on board. As time went on though, the story got a bit ugly.

The line was quick to issue $200 onboard credit and a full refund for those on board even though the cruise was almost over when the incident occurred. Initial reports were highly in favor of the cruise line doing the right thing.

But it did not take long for critics to smell a bigger story in the water causing cruise industry expert Stewart Chiron CEO of CruiseGuy.com to tweet “Did @RoyalCaribbean panic by refunding #cruise passengers on Brilliance of the Seas on 8th day of 12-night sailing? Must B more 2 story!” shortly after the event.

Indeed, it was a developing story and Royal Caribbean spokeswoman Cynthia Martinez told AOL Travel News. “As the cruise progressed, additional guests presented to the medical facility with symptoms and/or injuries” and the cruise line posted this video:

Adding to increasingly mixed reviews on how Royal Caribbean handled the situation, Maritime attorney Jim Walker had sharp criticism saying “RCCL has pulled this stunt time and time again, quickly issuing misleading statements in the hope that the media will quote its carefully crafted misinformation and then the story will quickly blow over”

Passengers who were actually onthe ship tell a bit different story though. Industry insider cruisecritic.com reports one typical passenger saying Royal Caribbean “went overboard” with the compensation.

Flickr photo by Rennett Stowe

Airlines have best quarter ever … thanks baggage fees!

by Tom Johansmeyer on

Every time you pay to check an extra bag you’re making someone’s life better. The latest data from the U.S. Department of Transportation reveals that the third quarter of 2010 was the most profitable for the U.S. airline industry since the department began keeping score in 2002. The industry’s operating profit margin hit 10.5 percent in aggregate. Low-cost carriers, as a class, had an operating profit margin of 11 percent, its best performance since hitting 11.2 percent in the third quarter of 2006.

How did the airline industry pull this off? Recovering economic conditions helped, of course, but so did the stuff that passengers have gotten comfortable complaining about. More than $900 million in third-quarter revenue came from baggage fees, with another $590 million from reservation change fees. Then, there was another $646 million in ancillary fees. It all adds up to more than $2 billion for a single quarter.

So, while we’re all complaining about these extra fees, it looks like many of us are paying them, too.Spirit picks up the highest percentage of its revenue from ancillary fees at 26.9 percent, up from 24.2 percent in the second quarter of 2010 and 20.6 percent in the third quarter of 2009. Allegiant was next at 9.7 percent. Delta and US Airways derived 7.7 percent of their revenues from ancillary fees, with Southwest at 6.7 percent.

Of course, the money isn’t just going into the pockets of airline employees and executives. The six network airlines spent 25 percent of their operating expenses in the third quarter on fuel. United Airlines spent the most on fuel among network carriers – 25.7 percent of total revenue – with Allegiant leading low-cost carriers at 44.1 percent.

Before you feel too sorry for airlines when it comes to fuel costs, remember those profits. Four network airlines had double-digit operating margins, along with four low-cost carriers.

[photo by Tracy O via Flickr]