Got A Complaint About An Airline? Buy a Promoted Tweet.

by Anna Brones on

Social media, in particular Twitter, has completely changed how airlines do customer service. Whereas once you would have to type an official complaint letter and send it to corporate headquarters, or give call the customer service hotline, nowadays you can simply post your feelings to the wide world of the internet, in the hopes that the company will pay attention. But while applications like Twitter may have been effective early on when fewer people were using them, today the platforms are saturated, and to be heard, you have to make some noise. Which is exactly what British Airways passenger Hasan Syed did.

In response to his father’s lost luggage, Syed (who uses the Twitter handle @HSVN) did more than just tweet his frustration, he purchased a promoted tweet in the New York and UK markets on Monday night, hoping that it would catch the attention of the airline. The tweet was simple, yet inflammatory: “Don’t fly @BritishAirways. Their customer service is horrendous.”What followed was an explanation of the lack of customer service in regards to his father’s lost luggage, as well as complaining about the lack in response time. Because of the promoted status, in the first six hours, the tweet itself got 25,000 impressions, but that of course excludes the coverage that the story got thanks to the news and blog world. As of this writing, British Airways has yet to respond to the tweet.

But while some may commend Syed for being an empowered citizen, it does beg some questions: In the day and age of social media, do we expect too quick of a turnaround for customer service? While big airlines certainly have many people employed around the clock to deal with customer service complaints, how efficiently can they really do so? Are we empowered travelers who can expect better customer service, or are we just making more noise?

Even if British Airways does end up responding, what change, if any, will it make internally for the company? There are likely just as many people with good customer service experiences with a certain airline as with a bad one, and although one negative complaint can be the “tweet heard round the world” it may not make any difference.

Ultimately, the only way to get better customer service is to demand it, and social media is yet another channel that allows us to do so. Will Syed’s promoted tweet work? That remains to be seen.

Now Is A Good Time To Become A Pilot

by Elizabeth Seward on

If you’ve ever wanted to become a pilot, now is a good time to follow through on that desire. According to USA Today, airlines are now preparing to face a pilot shortage that will leave the industry needing almost half a million new pilots by 2032.

Three of the biggest factors behind this swelling need for pilots are expanding fleets for many airlines, more complex laws enacted regarding pilot safety, and approaching retirement for many pilots. The increase in pilot demand is greater than previously reported by Boeing and the fact that flight school loans can sometimes reach $100,000 isn’t helping to narrow the gap between pilot supply and demand.

So if becoming a pilot has always been a dream of yours, now is a good time to realize that dream –- the travel industry needs you.

It’s A Bird! It’s A Plane! No, It’s Hello Kitty!

by Reena Ganga on

You’ll either be purring in content or scratching your head at this one, but get ready because Hello Kitty themed aircraft are set to debut in the United States.

EVA Air has announced it will begin flying a Boeing 777 featuring the popular cartoon character on its Taoyuan-Los Angeles route, immersing travelers in all things Hello Kitty during the 13-hour journey.

The Taiwan-based airline has been flying jets outfitted with Hello Kitty themed décor in Asian countries for a number of years, but it’s the first time such aircraft will be flown in the U.S.

The airline is still putting the finishing touches on the interior of the plane, but they have released a few details about what passengers can expect. Aircraft bathrooms will feature Hello Kitty branded soaps and lotions and cabin crew will wear pink Hello Kitty aprons featuring a large 3D bow and an image of the famous feline.

If the planes are anything like the ones operating in Japan, Hong Kong, and elsewhere, we can also expect to see Hello Kitty adorning the headrests, pillows, boarding passes, and luggage tags. But the most incredible part has to be the Hello Kitty themed meals, which feature intricately carved desserts and morsels of food shaped like the cartoon character herself.

The first Hello Kitty flight will debut in the US on September 18.

How to Win Free Travel (Hint: You’ll Have to Get Creative)

by Meg Nesterov on

Like free travel? Of course you do. There are a few contests you should enter, especially if you are a seasoned business traveler or a bubbly sociable traveler. Like most online contests, they will require social media savvy and some old-fashioned popularity contest-winning charm, but hey, you could win free travel!

-Jauntaroo’s Best Job Around the World: The vacation matchmaker site is looking for a “Chief World Explorer” to travel the world for one year (or at least a few exciting destinations like Berlin and the Maldives), with all expenses paid. You’ll be representing Jauntaroo and creating social content, and earning a $100k salary for your trouble. There’s also a “voluntourism” component, promoting the site’s partner charities and “travel with a cause” motto. To enter, upload a 60-second video detailing why you should win by September 15 and get your friends to like it, as only the final five will make it to the interview.

-“American Way” Road Warrior: Already been around the world, with an expertly-packed carry-on and the efficiency of George Clooney in “Up in the Air”? If you’re a true “road warrior” you know that “American Way” is the in-flight magazine of American Airlines, and they have an annual contest to award the ultimate business traveler. The grand prize includes a half million AAdvantage miles and a trip to Curacao, plus a slew of other prizes befitting a frequent flier, such as noise-canceling headphones. Fill out the application (sample question: what makes you a true road warrior?) by August 31, and the five finalists will be posted online for the public to vote on the top three winners.

Like a more honest day’s travel work? Check out a few unusual travel jobs.