For all you West Coasters still wondering where California’s summer went, now’s your chance to break out the sunscreen, fanny packs, and suit up in your classiest tourist garb. This morning, Virgin America officially launched its latest routes from San Francisco and Los Angeles to the ‘fun capital’ of America; Orlando.
To kick off the route, Virgin America has teamed up with Awkward Family Photos to encourage families to upload their “most awkward” vacation photos for a chance to win a lavish family getaway. Anyone that votes before midnight tonight gets a 33% discount off their next family booking on flights to Orlando. So, if you’ve been meaning to check out the Wizarding World of Harry Potter, or the new Amway Arena – now’s your chance.
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Gadling is onboard the inaugural flight & will be uploading photos from the reception (hosted by Sir Richard Branson and Orlando mayor Buddy Dyer) as it unfolds. The airline has had a whirlwind couple of months, winning Best Domestic Airline in Condé Nast Traveler’s Readers’ Choice Awards & announcing further expansion to Cabo San Lucas, Cancun, and Dallas Fort Worth. We’ll be interested to see just how they plan to follow up on this rapid expansion.
Have questions for Sir Richard Branson or Orlando Mayor Buddy Dyer? Leave them in the comments below!
I haven’t put on a costume for Halloween in years, but I think that’s going to change this year. I want to spend an evening as flight attendant hero irresponsible nut Steven Slater. In case you spent the summer living under a rock, Slater’s the flight attendant who tangled with a passenger (you know, one of the people he was responsible for protecting), popped the emergency slide, grabbed some beer from the plane and drove home to Queens.
The costume — shirt, tie, bandage (for the head wound reported to have been caused by a feisty passenger’s unwieldy carry-on luggage), brewskis not included — retails for $39.99 at Ricky’s stores and online at ricky’shalloween.com. It’s billed as the perfect outfit for making an early, and memorable, exit from a Halloween bash.
Fortunately, you won’t have to go to Queens after making your departure.
The latest data from the Department of Transportation suggests that airlines are figuring out how to survive in a world of on-the-ground delays that can last no more than three hours. The summer travel season had only one delay that was affected by the rule. This is a 98.5 percent decline from the summer of 2009.
The airline industry mobilized, when faced with the prospect of the three-hour rule, to counter that there would be a substantial increase in canceled flights, as the threat of hefty fines would cause them to pull the plug. Yet, this hasn’t really happened either. Cancellation rates for the spring and summer were:
May: 1.24 percent
June: 1.5 percent
July: 1.43 percent
August: 1 percent
In fairness, May, June and July had cancellation rates higher this year than last, but August held steady, suggesting that it is possible to comply with the three-hour delay rule without sending cancellation rates sky-high.
That’s an acceptable tradeoff, says DOT. “Although the rule has been in effect only a short time, we’ve seen no tangible increase in flight cancellations,” said spokeswoman Olivia Alair, “which means airlines are taking action to prevent delays without canceling flights, as some industry critics claimed they would.”
So, what were the dire consequences forecasted by the airline sector?
Those critics would no doubt include airline consultants Darryl Jenkins and Josh Marks, who published a report in July stating that the new rule would lead to an additional 5,200 cancellations per year (both directly and indirectly), at a cost to the public welfare of $3.5 to $3.9 billion over the next 20 years.
Jenkins and Marks stand by their projections, creating a situation in which the same data is leading to two perspectives. But, one thing is clear: in terms of percentage, flight cancellations have stayed consistently under the 15-year average for four consecutive months.
Seven years after the final Concorde flight, one of the 11 remaining supersonic passenger jets may find a new home on London‘s South Bank, next to the London Eye. RHWL Architects, whose past projects include the British Airways headquarters and the Four Seasons Canary Wharf, are rumored to have planned a $35 million dollar double-decker display with a river boat landing underneath the plane.
The current Alpha Bravo aircraft is housed at Heathrow Airport by British Airways and not viewable by the public. Travelers can currently see a jet at the Concorde Experience in Barbados, the only Caribbean destination on the former supersonic route, as well as at these museums and airports. Earlier this year, a team of engineers began an examination of a French plane in hopes of bringing the Concorde back to the skies.
Travelers – would you pay to see the Concorde? Or better yet, fly the Concorde?
It’s no secret that airline customer service is generally perceived to be as pleasant as a root canal. I was thinking about this over the weekend, as I walked home from Penn Station, after catching Amtrak’s Acela back from Boston. I had a fantastic trip (up and back) and was hung up on the contrasts to air travel.
Later that night, I met a friend for a glass of wine and talked through the issue, particularly the airline side of it. It feels like most of the major carriers aren’t making an effort to repair public exception, with notable exceptions like JetBlue. In almost any other industry, routine public perception being so low would trigger a crisis-caliber response.
I got my answer today, with a story that passed through my Twitter stream: sex sells. Instead of trying to build and maintain a solid image, an airline could just give up, and try to win new passengers the old fashioned way. And indeed, it is the old fashioned way, as anyone who remembers National Airlines’ 1971 commercial with flight attendant Cheryl Fioravente’s invitation: “Fly me.”
Cathay Pacific isn’t going to that extreme, but it is making an effort to seduce passengers with shots of eye-candy that has yet to hit The Big 3-0. The flight attendants, uniformly hot in uniform and not, pose alongside quotes that could read from a customer service manual or a personal ad: “I just like to listen more than talk” and “Nothing beats a smile for turning strangers into friends.”
Who wouldn’t want to hear that at boarding?
The Wall Street Journal notes that this is a departure from the advertising of the past few decades, in which airlines have sacrificed the sensual in favor of the practical: “comfort, convenience, low fares and fine in-flight dining.”
Of course, that approach hasn’t really been working too well, especially the comfort and convenience aspects. In addition to dealing with an abysmal image, the industry has to contend with tighter market conditions as a result of the post-financial crisis recession. There isn’t as much disposable income to go around, and passengers have to choose between flying and other forms of recreation. Business travelers can be more discriminating, when destinations permit.
Cathay Pacific isn’t alone: Air France has headed into sexier territory with its latest ad campaign, which the WSJ describes as having a “blonde model wearing a pink corset, its strings apparently being loosened by a miniature plane taking off.” The U.S. carriers aren’t there yet, but the overseas trend nonetheless makes me wonder if the approach should be on their radar.
It’s pretty clear that something needs to change for an industry that struggles to make a right move in the public’s eye, even in cases where such ire is unwarranted. Maybe it is best to stop trying to look good … and focus on superficial beauty instead.