Meet The Reclusive American Billionaire Who Bought Lonely Planet

Last year, the Wall Street Journal called Brad Kelley “the man with a million acres.” Now the American billionaire and land addict has expanded his kingdom to include the world’s biggest travel-guide publisher. Kelley’s NC2 Media bought Lonely Planet from BBC Worldwide in a deal announced yesterday.

Most of the headlines focused on the huge loss BBC is taking by selling the company for about $78 million. It paid double that to buy the Melbourne-based publisher a few years ago. Some travel insiders are wondering if NC2, a small firm based in Nashville, Tenn. and specializing in digital development, will continue to publish the familiar blue-covered guides while devoting energy to digital expansion. NC2’s chief operating office, Daniel Houghton, made some routinely vague comments about being committed to the brand’s roots in publishing in a Q&A with Skift Travel. NC2 also produces “Outwild TV,” a story-rich Web series on adventure travel:

A fair amount of the chatter surrounding the news questions whether NC2 will have any more luck than the BBC did with the brand, which was portrayed as struggling financially and with digital innovation. But Kelley surely knows what he’s doing. He didn’t become a billionaire by making bad deals. (Actually, he earned his fortune in the cigarette business.)

Kelley, who’s on the Forbes 400 list of the world’s richest people, must know a promising brand when he sees one. Lonely Planet is the world’s largest travel-guide publisher with 40 years under its belt and 120 million books sold. The BBC grew it from the third most-popular guidebook series in the U.S. to the first.

Kelley, though, is the anti-Trump, with about as much flash as the Amish. The Wall Street Journal called him “deeply private” and claimed he doesn’t use Twitter or email (as of last fall). His hobbies, according to the article, include making bourbon and raising exotic animals; he’s also passionate about conservation. Most of his land – which is concentrated in Florida, Texas and New Mexico and in total outsizes Rhode Island – is devoted to ranches, and his holdings make him one of the top three or four land owners in the country, right up there with Ted Turner.

According to the WSJ, Kelley grew up as the son of a tobacco farmer in Kentucky and bought his first piece of land at 17. He maintains his primary residence in Franklin, Tenn., a town with about 65,000 residents.

That description might seem to cut against the image of an innovative digital firm and the exotic locations on which Lonely Planet is an authority, but in the WSJ Kelley talked about his land habit in financial terms, not romantic ones: “It’s a nonperishable commodity and it’s as good a place as any to put my money,” Mr. Kelley says. “It’s better than derivatives.” The article reported that “the national average value of U.S. ranchland rose 12% compared with five years earlier; in Texas, it is up 30% compared with five years ago.”

Lonely Planet is now based in a state that doesn’t warrant a blue-spined guidebook of its own, but it may well be in better hands.

[Photo credit: Joshua Alan Davis via Flickr]

Souvenir Of The Week: Kooky Korean Socks

In South Korea, everyone will see your socks because it’s customary to remove shoes in most public places. That might be why Jonathan Kramer, Gadling’s resident Kimchi-ite, tipped us off about the assortment of cheap, colorful anklets everywhere you go there. You might even find a sock vending machine. Designs are heavy on cartoons and bears, but hardly any motif is spared – the gamut runs from staid argyles, polka dots and stripes to sassy statements like boy bands, American cigarette logos, mischievous babies, Obama, schoolyard insults (“stupid”) and your favorite global megabrands (Starbucks).

First person to find a pair of Dennis Rodman socks wins!

[Photo credit: Todd Mecklem via Flickr]

Choosing Your Credit Card: Do Airline Or Bank Cards Yield Better Deals For Travelers?

Who doesn’t love free flights? We sure do. ShopSmart magazine, a Consumer Reports publication, has tracked the best credit cards and methods to accrue points towards free flights in its latest issue, and some of these tips are extremely relevant for readers.

While choosing a loyalty carrier or airline credit card is often a personal matter – if your home city is a hub for American Airlines, it might not make sense to choose a United card, for example – these tips are relevant to most travelers and first-time card activators.

“You’ve got more options than ever for credit cards that let you rack up points for free travel,” said Lisa Lee Freeman, editor-in-chief of ShopSmart in a release. “But finding one that will score you free tickets the fastest can be tricky. Depending on your travel and spending patterns, sometimes airline cards are best but sometimes you’re better off with bank cards.”Choosing Your Card

Choose an airline card if:
· You’re loyal to a particular airline
· You travel a lot
· You want a free trip fast
· You like to wheel and deal

Airline cards usually aren’t as generous with points, but may be worth it for those who can score a decent up-front bonus. Airline card users should check offers listed on an airline’s website and use them as a starting bid when calling the airline directly to negotiate a deal or to ask for double points. A notable caveat: blackout dates and other restrictions can be an issue with airline cards.

Choose a bank card if:
· You fly based on price
· You don’t want to deal with blackout dates
· You are enrolled in several frequent flier programs

Users can earn points on purchases and spend them on any airline they choose – points are usually tied to the price of the ticket, so the lower the price, the fewer the points needed. Bank cards are a better option for those concerned about when they can fly and how much time they have to use their points. Some cards allow users to transfer earned points to a variety of airline programs.

ShopSmart suggests the following as particularly worthy card selections:

1.) American Express Premier Rewards Gold. This bank card rewards shoppers with three points per $1 spent for airfare; two points per $1 spent on gas and groceries; one point per $1 spent elsewhere. Users who spend $2,000 in the first three months can earn 25,000 bonus points. There’s no interest charge; users pay balances in full every month. No annual fee is charged for the first year, then $175.

2.) Chase Sapphire Preferred Visa or MasterCard. These bank cards reward shoppers with two points per $1 spent for travel and dining; one point per $1 elsewhere and a seven percent yearly bonus on points. Users who spend $3,000 in the first three months earn 40,000 bonus points (worth $500 on travel booked through Chase). APR for purchases is 15.24%; the $95 annual fee is waived the first year.

3.) Delta SkyMiles American Express Gold. This airline card rewards shoppers with two miles per $1 spent on Delta; one mile per $1 spent elsewhere. Users get a free checked bag for up to 9 people in a reservation; 20% savings on eligible in-flight food and beverage purchases. APR for purchases is 15.24%, 17.24%, or 19.24%; the $95 annual fee is waived the first year.

Do you have a bank card or an airline card? Both? Neither? We’d love to hear from you in the comments. Tell us why you love your card or why you chose what you chose.

[Image Credit: Flickr user 401 (k) 2013]

How To Stay Healthy On Spring Break

Whether you’re a beach-bound college student or a middle-aged couple headed to the Rockies for some end-of-season snow, spring break presents the same health risks every year. Fortunately, they’re all easily preventable by using common sense and following a few basic rules.

This year, here’s hoping your only souvenirs are great photos and even better memories.

Hangover helpers
You could just watch your alcohol consumption, or try drinking a glass of water in between drinks, but I hear you laughing. Try to maintain, especially if you’re in a foreign country, traveling alone or at altitude. If I wake up with a hangover that not even a truckload of Tylenol can cure (it’s also not good for your liver when taken in combination with booze), I swear by coconut water, which is loaded with electrolytes. Don’t forget to consume regular water, as well, and get something in your stomach that’s full of complex carbs and protein, not grease (sorry).

Adjust for altitude
Regardless of your physical condition, altitude sickness can strike anyone. Give yourself a couple of days to acclimate, hydrate frequently and take ibuprofen, aspirin or even Diamox if you’re really feeling bad. Watch your alcohol consumption! One drink has the effect of two (see above if you ignore this advice).

Prevent food- or waterborne illness
Far be it from me to tell anyone to avoid street food, unless they have a compromised immune system, or are very old or young. You can safely enjoy street eats in foreign countries, as long as you know what to look for. If a stall or vendor doesn’t have a line, or their sanitation practices are poor, give it a miss; the same rule applies to restaurants (just because gringos flock there doesn’t mean it’s safe). As for water, I avoid ice cubes in rural areas and from street vendors, and always check bottled water in developing nations to make sure the seal isn’t broken. Don’t forget to travel with Imodium, because nothing is ever foolproof.

Save your skin
Yes, you need to wear sunscreen, even if it’s cloudy, rainy or snowing, and you need to reapply it thoroughly every two hours. Wear a minimum SPF 30 broad spectrum product. Ask your dermatologist for referrals; not all brands are created equal.

Be self-aware
Being drunk n’ sloppy is never attractive, but it can also be downright dangerous. Know your limit, stick with you friends if you’re not traveling solo, and if you (ahem) get separated, maintain phone contact, let them know where you are and who you’re with, and when they can expect you back. We’ve all had a spring fling, but safety should always come first.

[Photo credit: Flickr user dbrekke]@

A Perfect Day After Landing At North America’s Best Airport

An airport with just one terminal, no tram, zero VIP lounges and woeful public transportation options is the best in North America, according to the Airport Council International. Last week, Indianapolis International Airport beat out every other large facility on the continent for the top Air Service Quality award for 2012. The results are based on passenger satisfaction, and IND won for the second time since opening in 2008.

If you’re scratching your head, that means you’ve never been to IND. The first thing you notice upon landing is that the architects didn’t stop designing at the back of the terminal. Most airports greet arrivals with a cluttered mess. IND makes a striking first impression with a towering, glassed-in terminal overlooking the tarmac.

Inside, the space is contemporary, bright and calm. The layout is so intuitive that you rarely look for signage. You can see outside from every spot except the restrooms. Many of the restaurants are satellites of better local independents. There’s none of that stale, claustrophobic, generic feeling common to airports, nor is the scale so massive that the place feels deserted.

If you’re renting a car, you don’t need to board a van or shuttle – all of the vehicles are parked in the adjacent garage. You get in and out of the airport quickly and see some bold art installations along the way.

But even gorgeous airports never transcend their function. At best, they manage not to ruin a trip. So after landing at the continent’s best airport, then what?

Indy is in the midst of an urban renaissance, and you don’t see it coming. I’m a local, and here’s how I show off my town to guests.

%Gallery-183028%Walk or bike the Indianapolis Cultural Trail, a brand-new, $63 million path. While most recreation trails lead out of town, where people can exercise on a stretch unbroken for miles, Indy’s does the opposite – the pretty promenade laces through the heart of downtown, replacing 8 miles of sidewalks. It passes every major attraction and cuts through every neighborhood.

You can rent wheels at the Indy Bike Hub and spend two hours getting an overview of the city from a bike seat. The trail connects to another one that runs along the back wall of the Indianapolis Zoo, and sometimes the animals make themselves heard. Make pit stops at the Central Library for the best view of the city from the sixth floor, and at the NCAA Hall of Champions museum, kicking off the 75th anniversary celebration of March Madness this month.

Ride to Fountain Square, Indy’s hipster core, and find the special stoplight for bike traffic. Stretch your legs by getting lost inside the Murphy Building, a loveable shantytown of small art galleries and studios. Make sure to find People for Urban Progress‘s quarters and buy the best souvenir in town: tote bags, iPad cases and wallets made from either salvaged Super Bowl signs (right) or the fabric roof of the city’s former football stadium.

Have lunch on up-and-coming Virginia Avenue, which connects Fountain Square to downtown. Go locavore gourmet at Bluebeard (below), a hot new restaurant that pays tribute to native son Kurt Vonnegut, or street Mexican at Tortas Guicho Dominguez y El Cubanito.

Next, it’s on to Speedway, home of the Indianapolis 500 in May. An influx of European racing teams has added a stylish subculture to the gritty town. At the new Dallara IndyCar Factory, sign up for a ride in a real open-wheel racecar – it costs only $30 for a spin through city streets, which is a bargain compared to the $499 ride on the Indianapolis Motor Speedway itself.

If there’s no time to tour the state-of-the-art factory and try out the racing simulators, at least get espresso at Lino’s Coffee, an Italian import inside the building. You might find yourself in line behind a former Indy 500 champ.

Not far away is the Indianapolis Museum of Art, one of the 10 largest encyclopedic art museums in the country. In the last few years, the IMA has built a significant contemporary art collection; the curator represented the U.S. at the 2011 Venice Bienniele, a huge honor in the field. A big part of the renaissance is 100 Acres (below), a new contemporary sculpture park on the museum grounds. Here, installations are integrated into woods, meadows, and lake. You’ve never seen a fishing pier like the one here. It’s hard to believe that admission to both the park and museum is free. Like I said, you don’t see it coming.

[Photo credits: Airport exterior, Graeme Sharpe via Flickr; airport window, Askpang via Flickr; bikers, courtesy Indianapolis Cultural Trail; tote bag, courtesy People for Urban Progress; restaurant, courtesy Bluebeard; 100 Acres, from top: courtesy Indianapolis Museum of Art; The.Urbanophile via Flickr]