Spirit’s Eyebrow-Raising Ads Seem To Be Working

by Elizabeth Seward on

If nothing else, Spirit Airlines is original. The company has created MILF ads, a campaign timed with the Anthony Weiner scandal called “The Weiner Sale,” ads that referenced the BP oil spill of 2010 (one of the slogans was, “Check out the oil on our beaches”), and more. Spirit Airlines has famously created ads just three hours after related news events and they don’t seem to mind that the ads usually look campy and hastily made.

And yet, no matter how offended some seem by these ads, no matter how unprofessional they might come off as being, the company’s approach must be working. Spirit Airlines was called the most profitable airline in the country last year by The Wall Street Journal.

Flying With Your Dog: New Class Makes Canines Better Airline Passengers

by Laurel Miller on

Some people are naturally better travelers than others; so it is with pets. But whereas humans can temper their anxiety or irritation at the airport bar or by downing an Ambien, dogs don’t have that option (although, to be accurate, your vet will prescribe a travel sedative for your pet if need be).

Now, there’s a class available for canine air passengers that’s aimed to keep them calm when going through airport security and in-flight. According to MSN, Talaat Captain, the president and CEO of the world’s largest “aviation-themed film studio,” Air Hollywood, was inspired to create the Air Hollywood K9 Flight School. Given a dog’s acute sense of sight, hearing and smell, it’s no surprise that blaring announcements, crowds, hovering strangers in uniform and turbulence can make for a stressful experience.

For $349, Air Hollywood puts pets and owners through a real-time simulated airport and flight experience (using an airport set and fake fuselage) in order to prep and desensitize both parties to the process. The certification class is focused on in-cabin travel, rather than cargo: Depending upon the airline, dogs under 20 pounds may be allowed to fly stashed under the seat in carrier; service dogs fly free and lie at their owners feet.

If your pup is panicky when taking to the skies, perhaps the above video will help convince you that heading back to school is a good idea.

How Can Airline Websites Improve?

by Meg Nesterov on

I recently visited the mobile website for midwest-based Sun Country Airlines, where I could check a flight status, view schedules or check my itinerary. Basically everything except what I came to do: book a flight. The confusing, unattractive, user-unfriendly design of airline websites is a common complaint of travelers, and a problem that the designers at Fi (Fantasy Interactive) have attempted to solve.

Their mock website and accompanying video highlights high-quality images, visual details such as weather temperatures, street maps and city sights, and a seamless, all-in-one-screen experience from flight booking to seat selection to flight status. Their design makes the airline more than a transportation company. It makes them a travel authority, tour guide and most importantly, a source of inspiration.

This wasn’t the first attempt at an airline website overhaul. In 2009, user interface designer Dustin Curtis published an open letter to American Airlines on his website, along with his idea of a website redesign. This was followed up by an anonymous response from one of AA’s designers, who was then fired for his message to Mr. Curtis. Funny enough, his vision of a new AA.com is pretty similar to what the airline unveiled this year with their new logo, with large images, links to deals and news and an overall streamlined look.

For something completely different, check out Anna Kovecses’ minimalist and vaguely retro design for American, along with a user-generated blog community where you might leave travel tips for frequent flyer miles.Delta relaunched its site last year with features including a travel “wallet” to store receipts to make their site more “customized” to travelers. Swedish designer Erik Linden’s gorgeous layout for a new Lufthansa site can be found online, but a visit to the German airline’s official site shows the same old crowded page. JetBlue.com has been consistently appealing and easy to use, touting the “jetting” experience rather than just a seat. Travel industry news site Skift has a nifty slideshow comparing booking sites now and from their early days. (The major innovation seems to be images over hyperlinks and text.)

One thing many of these designs have in common is suggestion and inspiration. Airlines seem to assume that most of us go to their website with a firm destination in mind, burying their route map deep in a sub-menu for us to hunt down. Yet if we are to be loyal to one brand or try to use frequent flyer miles, a map of their flights is the first destination. My husband is trying to make “million miler” status with American, and tries to book with them as much as possible, maximizing the distance and number of miles. While I can search for destinations from JFK, and even sort my number of miles, it’s harder to figure out what international destinations (such as Seoul) are served from another departure city. Shouldn’t the goal be for the airline to be one you want to return to, rather than a site you quit using out of frustration?

What matters to you in using an airline’s booking site?

San Francisco-Oakland Bay Bridge Construction Time-Lapse Video

by Elizabeth Seward on

EarthCam put together this video documenting the construction of the San Francisco-Oakland Bay Bridge via time-lapse – and it’s amazing! The video captures over 42,000 hours of the construction work that took place over this four mile span in San Francisco. EarthCam’s videos were on site gathering footage of the project since 2008. Enjoy.

[Thanks, Laughing Squid]