Major hotel brands band together to launch RoomKey.com




What do you get when six of the world’s leading hotel brands come together? You get RoomKey.com, a new hotel search engine that launched on Wednesday.

Choice Hotels International, InterContinental Hotels Group, Hilton Worldwide, Hyatt Hotels Corporation, Marriott International, and Wyndham Hotel Group form the group of six that created RoomKey.com, a simple search tool that allows travelers to search for hotels by date and location, then delivers results that can be sorted by price, distance, hotel name, and star rating. Room Key users can toggle search results to view them on a grid, in a list, or on a map.

At first glance, Room Key’s format appears to be modeled on Google Hotel Finder, the hotel search engine that Google unveiled last summer. Like Hotel Finder, Room Key results link to the hotels’ websites rather than a third-party booking site, thereby ensuring “a personalized and welcoming experience that offers flexibility, accuracy, and benefits of booking with the hotel companies’ proprietary sites,” according to Shafiq Khan, senior vice president of ecommerce, Marriott International. Choice Hotels International’s Senior Vice President of Global Distribution Robert McDowell added, “We at Choice are thrilled to be a part of Room Key alongside these five other global hotel companies. In the face of a staggering number of online booking options, our goal is to make the experience of finding the right hotel as personal and enjoyable as the experience of staying in one.”

Room Key’s beta launch includes only U.S. hotels, but that should change in a future iteration of the site given the vast inventory of properties available under Room Key’s six partners. Also look for the site to expand with more user reviews, comparison tools, and social sharing of travel plans.

Weekend trip from Sydney, Australia: Pambula

Pambula is located on the Sapphire Coast of Australia and is a great weekend getaway for people who want to get out of the big city of Sydney for a few days and explore nature. The name Sapphire Coast stems from the areas clear, sparkling oceans, which you will be able to experience first-hand through adventure sports like surfing, kayaking, stand up paddle boarding, and diving.

Getting in

When I went, I took a Premier Motor Service coach bus from Sydney Central Station right to Pambula, which takes about 6-7 hours. Another option is to take a Regional Express (REX) airline to Merimbula, which is also on the Sapphire Coast and only about 10-15 minutes away.

Where to stay

While there are a few hotel options in Pambula, my recommendation is to check out the Holiday Hub Beach Resort. What’s great about this accommodation is that it has something to offer every kind of traveler. For people who are looking for luxury and comfort, the resort offers villas, apartments, and cabins with full linens, televisions, and kitchens, as well as an on-site spa and heated pool. When I stayed here I chose the more rustic option of camping out right next to the beach in a tent. At night, my friends and I would roast marshmallows over a camp fire, play games, and stargaze while in the morning the salty sea air and scratching of kangaroos trying to get into our food would give us a unique wake up. While cabins and villas range from $100-$220, you can get a powered camping site for about $40-$70 and a tent for around $40. The tents are a decent size and you can comfortably fit 2-3 people inside.Eat

BBQ’s

Because you will be experiencing the best that nature has to offer, outdoor BBQ’s and beach picnics are a must. If you stay at Holiday Hub, they provide free BBQ’s, which I used for 85% of my meals. However, if you’d like to go out to eat, there are also some great restaurants in the area.

Wharf Restaurant and Aquarium

My favorite restaurant that I ate at was in the nearby Merimbula and was called Wharf Restaurant and Aquarium. My friends and I explored their basement aquarium, filled with beautiful as well as odd-looking sea creatures like moray eels, catsharks, and sea pens, before we sat down to eat. The restaurant has fantastic seafood and on Mondays, Wednesdays, and Fridays at 11:30 AM there is also a fish feeding you can participate in.

PB’s Cafe

PB’s Cafe is a waterfront restaurant that serves awesome burgers and fries, allowing for a laid back lunch in a beautiful setting.

The Original Fix

The Original Fix is well-known for its homemade ice creams and chocolates as well as their specialty teas and coffees. You can also order a filling lunch for under $10 with many gluten-free options. Their lasagna is delicious and you can even sit outside while you enjoy your purchase.

Other

There are a range of other specialty and budget-friendly options, like the Broken Oar Bar and Grill which is right in Pambula Beach, the Tura Beach Tavern which has delicious $10 pizzas, and the Cantina Tapas and Wine Bar for a drink and small plates in an ambient atmosphere.

Do and see

There is a lot to do and see in Pambula, especially in terms of exploring the outdoors. Here are some of my reccomendation:

Horseback Riding

I spent an hour and a half horseback riding through fields, forests, and rivers with Oakland Trails Rides. I had never been on a horse before, and although choosing one and climbing up onto its back was a little unsettling, the instructor was extremely helpful. Surprisingly, even when the horse decided to start sprinting, I didn’t fall off thanks to the tips and tricks she gave the group beforehand. Their number is 0428 957 257 or you can contact the Sapphire Coast Tourism Board.

Tour Ben Boyd National Park

Encompassing more than 25,000 acres, Ben Boyd National Park provides endless opportunities for hiking, fishing, canoeing, and swimming. There is a lot to explore, such as folded sandy beaches, lush forests, rocky outcrops, historical lightstations, and set trails, such as my favorite, the short coastal walk from Pambula River to Severs Beach. For those with some time and energy, there is a 3-day “Light-to-Light” trek you can do that stretches from Boyds Tower to Green Cape (about 18 miles). Although a bit long, the hike is very easy as well as scenic with a variety of landscapes and even opportunities to see migrating whales. Click here for more information on Ben Boyd National Park hikes.

Sea Kayaking

When I was in Pambula, I went sea kayaking with Ocean Wilderness Sea Kayaking. The day began with a lesson on how to paddle the kayak and what to do if it tips over before exploring Pambula Bar and Pambula River, enjoying mountain scenery, and stopping on the beach for lunch. One thing that I will never forget is at one point my group and I noticed some pointed fins sticking out of the water and swimming right towards the kayaks, cuing the “Jaws” theme-song to play in my mind. We all started panicking about the oncoming shark attack when all of a sudden the animals began jumping out of the water. Turns out, it was actually a friendly group of dolphins.

Scuba Diving

There are some great diving spots along the Sapphire Coast, and although not directly in Pambula, the town of Merimbula is less than 10 minutes away. Merimbula Divers Lodge is a reputable company that allows participants to do boat dives, shore dives, cave dives, and dives of historical shipwrecks like the SS Empire Gladstone, the Tasman Hauler Wreck, and the Henry Bolte Wreck. Divers will also get to experience some of Pambula’s unique and extremely colorful marine life, like enormous hot pink crabs, blindingly white sea slugs, and neon yellow weedy sea dragons, which look exactly like a cross between a leaf and a sea horse.

Surfing and Stand Up Paddle Boarding

My friends and I took a surf lesson with Coastlife Adventures when we were in Pambula and found the experience to be really worthwhile. The tutorial we received before actually going into the water was thorough and the instructor had us all mimick the steps to get from laying on our stomachs to standing with our boards on the beach. Once in the water, most of our group of 10 made it the standing position while riding a wave, which is definitely an exciting feeling especially if it’s your first time surfing. The company has also recently added stand up paddle boarding to their list of featured activities, which is also a really fun and interesting water sport, especially while in the sparkling Sapphire Coast waters.

Four Seasons relaunches hotel websites in $15 million brand initiative




Four Seasons
has today launched the latest upgrades to their brands hotel websites, a $15 million corporate initiative that places a greater emphasis on images, social media, special offers and destination “experiences”.

Looking almost Tumblr-esque in layout, the sites use real-time social media data from Facebook, Twitter and TripAdvisor to show reviews from visitors, both positive and negative.

Such a bold move could be risky for hotels, but, as we’ve noted before, Four Seasons as a brand excels at social media,training hotels and staffers in how to respond properly to individual messages.

Hotel expert Barb De Lollis of USA Today quoted the brand’s marketing chief Susan Helstab, who said that “there’s no room for smoke and mirrors in today’s socially networked world.” She cited a brand survey saying that 33% of guests rely heavily on TripAdvisor when making booking decisions, but that one person’s “bad” may be another person’s value-add.

“If you find that not every experience is equally positive, you will understand the framework for that experience. Maybe it was from a traveler who wasn’t quite like you,” she says. “Maybe you want an active kids’ pool with lots of amenities (unlike the writer of a particular review that complains about the pool scene).”

We’re happy to see the new website playing up the destination as much as the property – lush, vivid photos and an extensive “Destination” and “Highlights” page play up what there is to do in the area. Meetings and Weddings, while extensively built out, take a back seat in the main navigation for tiny, top-level tabs, indicating that this is a site that is speaking to the leisure consumer rather than the corporate one that forms much of the brand’s base. UGC content from sites like Flickr also gives a more personal touch, and fully-functioning mobile sites allow on-the-go travelers to book.

While there are still a few kinks to work out (not all room types load with images and we caught a few typos) the site looks impressive and modern, more like what we’d expect from a boutique chain rather than a big brand with 86 hotels under their belt.

We’re excited to see if other hotels follow suit.

A traditional home stay in Seoul – by accident

Jin is waiting for me when I return from Yongsang, placidly sitting at the picnic table in the atrium and staring off into the distance. When I knock on the astroturf covered door he looks up and grins, then lopes over to the door to greet me.

It’s only been one night at the MaMa guesthouse (46, Waryong-dong, Jongno-gu) in Seoul, but I already feel like I belong. Between the Angok (Line 3) and Jeosan (Line 1) stops in the district parallel to Insadong, my discovery of the homestay was purely by accident. Walking toward my original hotel earlier the previous night, I saw the flashy sign of MaMa splashed across the traditionally-styled home and made a mental note: if things didn’t work out with my current accommodations I’d return.

As usual, Jin Sung Jai was resting in his room when I first showed up, and through the front door window I could see his feet hanging out from the sliding doors of his room. He greeted me with enthusiasm – yes, there was a room available tonight, the “mother” room for only 60,000 Won – discounted 25% off of the normal rate.

It would be a traditional room, one not unlike those in a traditional Japanese household with a heated floor, a thin mattress in the center of the room and two linens on top. A sliding, rice paper door was the divider between the main atrium and my room, the same divider that went into Jin’s and four other rooms around the perimeter of the atrium. For this and most other rooms here, the bathroom and living spaces would be shared.

In a way though, that’s the sort of package that a solo traveler needs a foreign land – a small splash of traditional culture, a community space in which to reflect your thoughts and a shepherd to guide you through the process. In the morning I help Jin update his website as a meal of hard boiled eggs, toast and apples is delivered. He shows me through the stacks of paintings with a style that he’s perfected with years of study across parts of Europe, North America and Korea. And with a handshake and a smile he sends me on my way to Incheon Airport. I would give a hundred stays in a big box western hotel in exchange for another night in a place like this.

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Scotland’s Balmoral Hotel now offers offers a “Tartan Butler”

Curious about your Scottish ancestry? Think you can pull of the tartan? Perhaps you should hie thyself to Scotland and embrace your heritage with the new “Tartan Butler” at Rocco Forte’s Balmoral Hotel in Edinburgh to guide you.
Andy Fraser, aka the “Tartan Butler” is a master at tracing Scottish heritage, having successfully traced his own clan as far back as the early 13th Century by scouring over 30 variations of the Fraser family tartan.
Although not necessary, guests can relay the names of any known Scottish ancestors to the Tartan Butler even before they arrive at the hotel, and the Butler will establish a connection to one of thousands of clans and traditionally recognized tartans.

Guests have a number of options (prices vary, naturally) – if Fraser tracks down the guest’s clan, he can help arrange a trip to the city’s most established kilt shop, Kinloch Anderson, to have a one of a kind kilt made to reflect the traditional clan kilt design. For those wishing to literally follow in their ancestors’ footsteps, the Tartan Butler could arrange a bespoke tour of the guest’s Scottish region, visiting the place an ancestor was born or spent some part of their life.

We’re pretty sure this is something William Wallace would have heartily approved of.